Product Marketing Manager

May 3

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Specialized Pipe Technologies

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We give old pipes new life! SPT offers the most advanced pipe inspection, cleaning, and non-destructive pipe lining.

Video Inspection • Pipe Lining • Storm Drain Cleaning • Pipe Bursting • Odor & Rodent Detection

51 - 200

Description

• Supporting the execution of Pipe's product marketing strategy, aligning our innovative solutions with market demands and customer expectations. • Collaborating with the Go-To-Market and Product teams to ensure a deep understanding of Pipe's offerings and crafting compelling messaging that resonates with our target audiences. • Partnering with marketing teams of strategic partners to co-create and execute campaigns that effectively reach and resonate with their customers, driving mutual growth and product adoption. • Coordinating closely with partners to ensure marketing strategies are synergistic, amplifying Pipe's reach and impact within partner ecosystems and their customer base. • Contributing to market research to capture insights on trends, competitor landscapes, and customer behavior, leveraging this data to steer Pipe's product development and marketing strategy. • Managing the creation of top-tier product marketing materials, from website content and sales enablement tools to case studies and promotional videos, ensuring Pipe's value proposition is communicated effectively and persuasively. • Analyzing campaign performance to identify optimization opportunities, and delivering insights and recommendations to the GTM team.

Requirements

• Partner Marketing Experience: At least 3 years in roles with a significant focus on partner marketing, demonstrating successful marketing of products or services through partners' platforms. Experience in embedding and marketing software products in partner ecosystems is ideal. • Embedded Solution Marketing: Proven ability in solution-based marketing, particularly in embedding and promoting our product within other products or platforms. This includes developing strategies that leverage the partner's user base to increase awareness and adoption of our solutions. • Strategic Collaboration: Experience in working closely with partner companies' marketing teams to co-create marketing campaigns, ensuring that messaging is synergistic and effectively targets the combined customer base. • Technical Collaboration Skills: Ability to collaborate with Product and Engineering teams to understand the technical nuances of our product, ensuring marketing strategies align with product capabilities and integration requirements. • Communication Skills: Strong communication skills are required for crafting compelling narratives that resonate with our and our partners' audiences and for fostering strong relationships with internal teams and external partners.

Benefits

• The best equipment: if you want it, and it helps you do your job, we'll provide it. Computers, monitors, desks, chairs, headphones, speakers, microphones, webcams, keyboards, mice, etc. • A good work-life balance: we do our best work when we regularly can step away from it and live our lives. • Flexible vacation and work hours. We don't adopt conventional work practices that are meaningless for the type of work we do. • Parental leave for anyone who is growing their family, regardless of gender. • Very good health, dental, and vision insurance. • Lifetime maximum benefit for family forming and fertility. • Great colleagues: we value a culture of authenticity, humility, and excellence. We want you to make a footprint on our culture.