Sprinto
Sprinto helps SaaS companies become info-sec compliant, unblock sales deals, and pass security reviews easily
51 - 200
Content Marketer Lead
February 28
Sprinto
Sprinto helps SaaS companies become info-sec compliant, unblock sales deals, and pass security reviews easily
51 - 200
Description
• Leading the development and execution of a funnel segment in our blog strategy, boosting the performance of and owning a part of the funnel (TOFU, MOFU, BOFU) • Researching and analyzing content and SEO trends to ensure our blog remains relevant, engaging, and effective in attracting and retaining audiences. • Creating and managing a diverse content calendar specifically for the blog, including articles, interviews, case studies, and industry insights. • Collaborating with the marketing team to align blog content with broader marketing campaigns and objectives. • Continuously optimizing content for SEO to maximize organic reach and engagement. • Analyzing blog performance using analytics tools, generating insights to inform future content strategies. • Ensuring consistency in tone, style, and quality across all blog content. • Staying updated on industry trends and best practices in content marketing and SEO.
Requirements
• Bachelor's degree in literature, journalism, marketing, communications, or similar • A minimum of three years of experience in content creation, marketing, communications, or similar • A portfolio of published work. • Experience developing landing pages, ebooks, and whitepaper is a plus. • Familiarity with content management systems such as WordPress and SEO tools such as Ahrefs • Familiarity with Google Analytics, Hubspot and a strong data-driven mindset • Excellent written and verbal communication skills • Good to have: experience writing and publishing thought leadership pieces
Benefits
• Remote First Policy • 5 Days Working With FLEXI Hours • Group Medical Insurance (Parents, Spouse, Children) • Group Accident Cover • Company Sponsored Device • Education Reimbursement Policy
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