Content Marketing Manager

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Spryker

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Spryker is a leading enterprise commerce platform recognized for its sophisticated and modular digital solutions catering to B2B, B2C, and marketplace needs. It offers a cloud-native, headless, API-first platform that enables businesses to transform and scale rapidly. With a focus on composable commerce and packaged business capabilities, Spryker supports a wide range of industries, including automotive, industrial goods, and consumer packaged goods (CPG). It leverages its extensive partner network to provide flexibility and expandability for businesses aiming for digital transformation, efficiency optimization, and new revenue stream generation. Spryker's platform is designed for multiple use cases, ensuring agility and adaptability in dynamic market conditions.

📋 Description

• Develop and execute content marketing strategy aligned with pipeline and brand goals across articles, whitepapers, case studies, landing pages, email nurture sequences, and social content • Plan and run integrated content campaigns targeting key personas across Spryker’s ICP industries, primarily in the DACH region • Collaborate with product marketing, demand generation, and sales to turn positioning briefs and messaging frameworks into copy and assets • Manage the editorial calendar and maintain a consistent, high-quality publishing cadence across owned and earned channels • Repurpose and localise global content for DACH and German-speaking audiences • Track and report content performance using traffic, engagement, MQL contribution, and pipeline influence metrics • Support SEO through keyword-informed content planning and optimisation of existing assets • Own the end-to-end content lifecycle from strategy and creation through distribution and performance analysis • Report to the Director Marketing

🎯 Requirements

• 3–5 years of content marketing experience, ideally at a B2B SaaS or technology company with an international remit • Ability to independently write, edit, and deliver high-quality long-form and short-form content, including whitepapers, blog posts, case studies, and sales enablement material • Experience generating content for multi-channel campaigns, including email, social, and paid amplification • Solid understanding of B2B buyer journeys and mapping content to funnel stages from awareness through decision • Experience in digital commerce or e-commerce is a plus • Familiarity with Spryker’s target verticals is a plus: industrial manufacturing, high-tech, construction, MedTech, or automotive • Prior experience running campaigns targeting the DACH region is a plus • Hands-on experience with a CMS such as WordPress or Contentful • Experience with marketing automation platforms such as HubSpot or Marketo • Comfort with analytics tools such as Google Analytics or SEMrush • Familiarity with project management and collaboration tools such as Jira, Confluence, Notion, or Slack • Experience with AI-augmented content workflows • Bias to action, can-do attitude, curiosity, commercial mindset, organisation, autonomy, and proactive cross-functional collaboration • Fluency in English is required • German language skills are a strong advantage

🏖️ Benefits

• Work from anywhere with fully flexible hours • Unlimited vacation days • Generous office equipment allowance • Dedicated budget for self-learning tools, training, workshops, and language classes • Regular 360° feedback • Personalized development plans • Inclusive and diverse culture with affinity groups, partner organizations, and a Diversity Council • Virtual and in-person events, including meetups and gatherings • Opportunity to work with the latest technologies and tools in enterprise commerce • Flexible work-life balance through the FLOW philosophy • Equal opportunity workplace