Lifecycle Campaign Manager - Supplements - California REMOTE

March 19

Apply Now

Get a free AI resume review

Stingray Direct

WebsiteLinkedInAll Job Openings

Stingray Direct is a fast-growing, industry-leading creative marketing company in California$1. .$1

Health and Wellness • e-Commerce • Marketing

11 - 50

Description

• Develop/execute comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and LTV, owning the lifecycle sales calendar, exceeding revenue, engagement, repurchase, subscription adoption & churn goals • Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns • Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments • Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates • Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI • Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs • Collaborate closely with other departments such as creative, product development, content, and customer support to ensure a cohesive customer journey and consistent messaging • Ensure all email and SMS marketing practices adhere to relevant regulations and best practices and review/QA all email/SMS campaigns and LPs where applicable • Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization • Uphold high standards for marketing, creative, and copy in all Lifecycle programs and maintain a relentless focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team

Requirements

• Must be Located in California • Bachelor's degree in Marketing, Business, or a related field • 5-7 years of experience in lifecycle marketing, with a proven track record of leading lifecycle departments in a B2C business (preferably in the wellness industry), encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing • Proficiency in a contemporary CRM platform, demonstrated by a track record of successful multi-channel, multi-touch campaigns • A metrics-driven mindset, with the ability to frame project work within a business impact context and the skill to share this perspective across the team • MS Excel Expert - Experience in data analysis and manipulation using tools to derive meaningful insights • Previous involvement in subscription-based businesses or those with diverse revenue streams - required* • Exceptional oral and written communication skills, coupled with the ability to influence and collaborate effectively • A 'no task too big or too small' mentality, reflecting your willingness to tackle any challenge with enthusiasm and determination • Innovative mindset with a passion for staying up-to-date with industry trends and emerging technologies • Detail-oriented, organized, and able to manage multiple projects simultaneously

Benefits

• Competitive Salary $110,00-130,000 (based on experience) • Fully remote working position, but must be located in California • Paid time off (PTO) • Paid annual company holidays • Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness! • 100% Company paid Medical, Dental, and Vision Insurance • 100% Company paid Life Insurance and Short-Term Disability Coverage • Paid Maternity / Paternity leave • Employer matching 401K participation • We match your charitable contributions up to $2,500/yr • Work from home (WFH) stipend of $100/month • Free employee product samples and discounts • Fun company social gatherings