Performance Marketing Channel Manager - Email | SMS

April 24

Apply Now

Get a free AI resume review

Stio

WebsiteLinkedInAll Job Openings

Let The Outside In®

51 - 200

Description

• Work with Performance Marketing team and partners to set and achieve channel marketing goals • Inform strategy for customer acquisition and retention through email and SMS marketing activities • Pull data, create reports, and analyze retention metrics to optimize, identify red flags and scale efforts • Continually identify unique opportunities to engage our customers along their journey to increase LTV and customer sentiment while reducing churn • Own end-to-end testing in Klaviyo and the optimization of the customer journey, including initial concept, execution, analysis and reporting of results • Collaborate with brand marketing and merchandising resources to drive the marketing calendar, messaging, audience selection and community management • Collaborate with creative, sales and product marketing teams to develop and deliver a portfolio of multi-channel, automated lifecycle marketing programs • Ensure Stio is using the best technology (Klaviyo, Segment, Wunderkind, Shopify, etc.) to drive customer engagement through automated campaigns, personalization, data segmentation, list development, etc. • Develop strategies to drive optimization of email and SMS through creative testing, audience list management, and related testing • Manage day to day details related to list health and management, invoicing, projections, etc. • Recommend A/B tests and interpret results and their impact on future strategy • Partner cross-functionally with brand, creative, ecommerce, marketing analytics and CX team members to ensure smooth execution of all planned sends and customer touchpoints • Project manage both short and long term projects across internal teams and external partners. Maintain an organized process, keeping stakeholders up to date with progress. • Must be able to handle a high volume of work and do what it takes to meet deadlines • Additional responsibilities as necessary

Requirements

• 3+ years of email or related channel management experience • Bachelor's degree or greater required • Proficiency with Microsoft Office and Google products • Strong working knowledge of Klaviyo or similar email platform • Working knowledge of Segment or other CDP advantageous • Mastery of high level and granular email | SMS metrics, including cost-related metrics, response rates and digital metrics like CPA, ROAS, CAC (P&L at acquisition), repeat purchase rates, LTV, etc. • Ability to work autonomously with minimal supervision • Strong project management skills and workflow understanding • Proven ability to complete projects according to outlined scope and timeline • Excellent attention to detail and accuracy • Excellent time management skills required • Excellent written and verbal skills required • Exceptional interpersonal skills with the ability to communicate with teams at every level of seniority • Commitment to Stio’s company mission, vision and values

Benefits

• Medical, dental and vision plans • Company paid long term disability coverage • Employee Assistance Program • 401k with match • Generous paid time off policies • Gear test, perks, and more