Content Marketing Manager (Remote)

April 17

Talkable

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Today's Customers, Tomorrow's Growth

Social referrals • Social analytics • Customer acquisition • Revenue driven ROI • Referral software

51 - 200

💰 $3M Venture Round on 2017-06

Description

• Copywriting and Editing: Craft compelling copy for various marketing channels, ensuring consistency and quality in tone and messaging. Edit and proofread content produced by team members. • Sales Enablement Design: Collaborate with the sales team to create materials that support the sales process, including presentations, case studies, and sales sheets. • Omnichannel Campaign Coordination: Ensure cohesive communications across all channels, including web, email, social media, and print. • SEO Optimization: Monitor SEO trends and algorithms to optimize website and landing page content, enhancing visibility and engagement. • Case Studies Development: Work closely with the Customer Success and Product teams to create compelling, data-driven case studies that highlight the value of our solutions. • Campaign Execution: Own the end-to-end execution of campaigns across social media and email, from concept to analysis. • Website Content Management: Ensure the alignment of content, design, and information architecture on the company website to provide a seamless user experience. • Social Listening: Participate in social listening initiatives to gauge brand sentiment and gather insights that inform marketing strategies. • Performance Reporting: Report on key content KPIs, including read rate, download rate, share rate, page views, and email engagement metrics (open and click rates).

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field. • At least 5 years of experience in B2B SaaS content development and design. • Distinguished English writing and speaking abilities, with a portfolio demonstrating excellence in copywriting and content creation. • Proficiency in SEO tools and strategies, with a track record of improving web visibility and engagement. • Strong understanding of sales enablement processes and materials. • Experience in omnichannel marketing campaign development and execution. • Proven ability to work collaboratively with cross-functional teams, including Customer Success, Product, and Sales. • Proficiency in content management systems and analytics tools. • Ability to analyze content performance data and make informed decisions to drive strategy.

Benefits

• The opportunity to work at the leading referral marketing company with an exciting suite of expanding products. • The opportunity to forge your own path and work on projects you're interested in while contributing to the next phase of Talkable’s scale-up. • The chance to make your voice heard. We're always open to new ideas and feedback, and we celebrate out-of-the-box thinking to solve problems in new ways. • A group of talented (and fun!) peers who enjoy our company’s commitment to creating a healthy and enjoyable team dynamic and camaraderie. • A culture of total transparency. At Talkable, everyone knows the company goals, revenue, and progress across all departments. • A generous stock option package, unlimited paid vacations, and sick-leave policies, medical/dental benefits. • The chance to develop your leadership potential at Talkable and expand your responsibilities and influence as you develop your career with us.