Email Marketing Coordinator

April 30

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TechnologyAdvice

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TechnologyAdvice is a full-service B2B media company that delivers marketing and data for 600+ technology companies.

Software Reviews • Demand Generation • Online Marketing • Content Syndication • B2B Lead Generation

201 - 500

Description

• We’re looking for an enthusiastic Email Marketing Coordinator to be an integral part of our Email Newsletter Team! • You’ll assist in building, scheduling and optimizing email marketing newsletters and continually improve our email audience engagement efforts. • Set up and run 30+ email newsletters a week • Ability to create engaging and persuasive email content, including copywriting, image selection, and content layout to increase engagement • Conduct A/B testing for email content, design elements, and subject lines to identify and implement strategies that improve email performance. • Create landing pages with compelling copy to drive conversions • Stay up-to-date on industry trends and technological advancements in email marketing, and consistently seek innovative ways to improve campaigns • Analyze and report on email campaign results, highlighting successes, trends, and opportunities • Collaborate with the rest of the email marketing team to meet company goals • Place ads and sponsorships within the newsletters to increase revenue • Maintain and optimize workflows for managing subscribers throughout their lifecycle, from onboarding to re-engagement and churn prevention • Regularly audit and clean the email subscriber list to remove inactive or non-engaging contacts, ensuring better deliverability and engagement rates • Plan and execute retention-focused email campaigns such as winback and nurture series for long-term subscriber retention and reduced churn rates

Requirements

• Bachelor’s degree in marketing or minimum of 1 year experience in email marketing • Proficient in HTML and email builder UI • Experience in email tools like Sailthru, Ongage, Marketo, Pardot is preferred • Experience working in project management tools such as Monday.com. • Building email marketing campaigns/newsletters • Experience in email automations and workflows • Excellent English written and verbal communication • Able to work cross-functionally with editorial teams/content producers • Add creativity to enhance performance of email newsletters • Ability to manage multiple concurrent tasks to meet deadlines • Understanding of basic facets of email marketing • Creative and able to make eye-catching email templates and subject lines • Attention to detail and organization • Results driven with a strong sense of urgency • Excellent at taking direction and require little follow-up • Able to become subject matter expert in specific tech news topics • Passionate about growing as an email marketer and developing your career skills • Comfortable working night shift • Must have a working laptop/pc and internet and back-up connection • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Benefits

• Enrollment in Philippine statutory benefits • Healthcare reimbursement • Company holidays to include all regular holidays declared by the Philippine government • 14 days annual paid time off • APAC First Friday speaker series where you can earn a bonus for presenting • Ongoing career development opportunities, mentorship program, and more