Senior Consultant, Marketing Automation, Salesforce, Pardot

🕒 March 18

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TELUS Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🤖 Artificial Intelligence

☁️ SaaS

B2B • Artificial Intelligence • SaaS

TELUS Digital is an award-winning digital consultancy that combines human-centered design, software engineering, data science and generative AI to create AI‑fueled digital experiences and platforms for global brands. The company provides services in experience strategy, UX research and design, engineering and architecture, data science and engineering, digital marketing, and product/project delivery, and operates Fuel iX™, an enterprise-focused generative AI engine to help businesses move AI initiatives into production. TELUS Digital emphasizes a collaborative culture, global hiring, and accessibility in its hiring practices.

📋 Description

• Help build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development. • Foster alignment and communication with cross-functional partners including Sales, IT, Analytics, and Senior Leadership. • Mentor and support team members and external agencies on strategy, tools, and best practices. • Own end-to-end Pardot operations and support Salesforce administration. • Design and optimize lead nurture workflows, segmentation, A/B testing, dynamic content, and campaign reporting. • Manage list imports, QA, deliverability, and maintain database hygiene. • Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution. • Ensure compliance with GDPR, CAN-SPAM, CCPA, and oversee key platform integrations. • Collaborate with product marketing, content, and sales teams on lifecycle email strategy and execution. • Align with analytics and IT on platform improvements and campaign measurement. • Provide strategic and hands-on support to internal growth marketing teams and agency partners. • Work closely with sales to improve marketing-to-sales handoff, lead lifecycle management, and lead scoring frameworks. • Use data insights to refine MQL/SQL conversion strategies and improve attribution accuracy. • Partner with content and product marketing to build high-performing campaigns. • Leverage A/B testing and content optimization to maximize engagement and conversions. • Drive operational excellence in lead management and campaign performance. • Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance. • Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual) • Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics • Support segmentation and activation strategies using CRM and CDP data & models. • Conduct multivariate and incrementality tests across nurture and ABM programs. • Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels.

🎯 Requirements

• 10+ years in marketing automation and operations, with deep hands-on experience in Pardot and Salesforce in a B2B environment. • Strong understanding of marketing automation best practices, email design, and regulatory compliance. • Demonstrated experience in lead management, data governance, and cross-functional project execution. • Strong analytical and problem-solving skills with a data-driven mindset. • Highly organized with excellent prioritization and project management skills. • Fast learner with technical aptitude and a passion for continuous improvement. • Strong communicator and team player who thrives in collaborative environments.

🏖️ Benefits

• Health and dental plan • Life insurance • Monthly voucher for meals, culture, education, health and mobility • Child care assistance and more!