Performance Marketing Manager

January 23

Toku

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Simplifying token compensation & tax compliance, globally.

11 - 50

Description

• Execute performance marketing strategy alongside the founders, bridging short-term execution and long-term vision • Buying ads, targeting-retargeting profiles, and iterating quickly. • Expand market awareness and adoption of existing products • Manage and execute campaign workflows, including segmentation and target management • Write content, optimize SEO for the website/other channels • Identify and develop new growth channels, and develop go-to-market strategies • Help develop the story and strategy for our brand and online presence • Own and drive all aspects of external media, including press releases, product landing pages, social media, and co-marketing with our partners • Be comfortable wearing multiple hats as the sole marketing person at the company

Requirements

• 4+ years of relevant experience in performance marketing • Powerful storyteller: written, verbal, and visual • Experience successfully developing, executing, and managing a performance marketing strategy with little oversight • In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, and more. • Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach • Experience in market research, messaging, positioning, and branding • Experience in the SaaS industry and a startup environment is strongly preferred. • Self-starter attitude and the ability to execute new ideas with autonomy • Ability to find the right balance between perfection and shipping quickly • Demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback • Someone who is excited to test, experiment, fail, and learn • A hustler mentality, founding a company or building side projects is a plus!

Benefits

• Remote-first work culture • Flexible working hours • Competitive salary • Competitive equity • Apple laptop