Senior SEA & Tracking Manager

🔥 0 minutes ago

🇩🇪 Germany – Remote

💵 €60k - €75k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tomorrow Education Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

📚 Education

⚡ Energy

Education • Technology • Energy

Tomorrow Education Group is a leading qualification partner for emerging industries, focusing on preparing adults for the challenges of the future. The company provides tailored educational programs designed to address the demands of digitalization, decarbonization, and demographic changes. They believe in education as a key driver to navigate technological, ecological, and demographic shifts in Europe effectively.

📋 Description

• Responsible for the strategic development of our Google Ads accounts across multiple education brands • Develop and scale Search, Performance Max, and other Google campaigns across complex lead-generation funnels • Manage significant advertising budgets with a focus on efficiency, scalability, and long-term profitability • Identify new growth opportunities based on search behavior, market potential, and performance data • Continuously improve account structures, campaign architectures, and bidding approaches • Develop and optimize Smart Bidding strategies based on high-quality conversion signals • Develop concepts for value-based bidding and evaluate different conversion stages throughout the funnel • Analyze conversion lags, funnel bottlenecks, and quality differences between campaigns, audiences, and traffic sources • Collaborate with CRM, Sales, and Data teams to improve lead and conversion quality • Design and conduct tests to improve campaign and funnel performance • Take responsibility for data quality across the Google marketing ecosystem • Further develop tracking setups in Google Tag Manager, Google Analytics 4, and Google Ads • Design and ensure the quality of Enhanced Conversions, Offline Conversion Imports, and other measurement solutions • Analyze tracking, attribution, and data-quality issues and develop sustainable solutions • Ensure a reliable data foundation for Smart Bidding and automated optimization systems • Identify and implement automation and AI opportunities within the SEA workflow • Use modern AI tools to accelerate analyses, testing processes, and operational workflows • Evaluate new developments in Google Ads, measurement, AI, and marketing automation • Actively shape the future SEA and measurement strategy • Challenge existing setups and make decisions based on data, testing, and cause-and-effect relationships

🎯 Requirements

• At least 6 years of hands-on experience building, managing, and scaling Google Ads accounts • Demonstrated success managing and optimizing significant advertising budgets (ideally €500,000+ monthly) • In-depth expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization • Several years of experience in lead-generation business models with complex, multi-stage funnels and longer conversion cycles • Experience in an in-house role within a growth-oriented company, scale-up, or digital business • Demonstrated experience developing and implementing growth strategies for performance-driven business models • Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action • Fluent German, both written and spoken • Demonstrated experience independently designing, implementing, and developing cross-channel tracking architectures • Very good knowledge of Google Tag Manager (web and server-side), Google Analytics 4, and conversion tracking across various advertising platforms • Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and first-party data strategies • Experience with Offline Conversion Imports and CRM-based measurement setups • Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics, and BI systems • Deep understanding of how data quality, signal loss, attribution, and conversion latency affect Smart Bidding systems • Experience troubleshooting, quality-assuring, and documenting complex tracking implementations • A particular plus: experience in education, professional development, or EdTech • Experience with business models funded through education vouchers • Experience with multi-stage lead-generation funnels and long conversion cycles • Experience in companies with complex CRM and sales processes • Experience with HubSpot • Experience optimizing for quality-based offline conversions

🏖️ Benefits

• Fully remote within Germany • Remote work temporarily from other European countries (primary residence and place of work in Germany) • 30 days of vacation per year • Flexible working hours and a high degree of autonomy • Attractive compensation package • Modern hardware and home-office equipment • Employer contribution to occupational pension provision • Regular team and company events • Corporate benefits • €50 tax-free monthly benefit after the probationary period, which you can use flexibly in your region • The opportunity to combine education and technology and make a measurable contribution to society • Significant opportunity to shape the further development of our Google Ads, tracking, and measurement ecosystem • Access to modern AI tools and innovative marketing technologies • Close collaboration with CRM, Data, BI, and Marketing experts • Short decision-making processes and an environment where data-driven decisions are genuinely implemented