Sr Product Marketing Manager - Public Sector

March 21

TRM Labs

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Blockchain intelligence solutions to detect, monitor and investigate fraud and financial crime in digital assets.

Anti-money laundering • Blockchain analysis • Transaction monitoring • Crypto compliance • Blockchain forensics

51 - 200

💰 $70M Series B on 2022-11

Description

• Conduct market and customer research to gather data and insights about our Public Sector segment and personas, their interests, needs and purchasing decision drivers. Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape. • Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders. • Develop product positioning, value propositions, messaging and solution packaging that resonates with Public Sector customers; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets • Partner with Communications, Field Marketing and Demand Gen, Sales Enablement, Customer Education, Customer Success and Product teams to launch significant feature releases and take new products to market • Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement.

Requirements

• Minimum 5 years of B2B product marketing or related experience. Professional experience in SaaS, regtech, fintech, blockchain or related industries a plus • Great communication skills with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential • Ability to map out clear objectives using both anecdotal and data-based insights about product usage, competitive intelligence and evolving customer needs • A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done

Benefits

• Purpose and Mission: Real-world impact, from disrupting terrorist networks to returning stolen funds. • Inspiring Colleagues: Collaborate with industry leaders and learn something new daily. • Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.