Paid Media Manager

February 6

True North Custom

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We drive brand and revenue growth for hospitals through sophisticated digital and content marketing strategies.

Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200

Description

• You will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients. • You’ll help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives. • You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting.

Requirements

• Ideal candidates will have 4-6 years of proven experience writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns. • Experience running multi-channel media including: Google Ads (paid search, display, YouTube etc), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT. • Experience in outlining reports to showcase campaign data effectively to clients (Look Studio experience a plus). • Experience in outlining media plans for multi-channel campaigns. • Experience in setting up conversion tracking through Google Tag Manager and Analytics. • Experience recommending and implementing adjustments to strategy and/or changes to campaign components to enhance results (example A/B testing). • Experience with conversion landing page tools. • Experience with email platforms. • Proficient at conducting keyword research for paid search and organic search. • Knowledge of SEO tactics like running audits, on page optimizations and structured data/schema markups. • Knowledge of local SEO tactics like Google My Business optimizations and listings management. • Has knowledge and technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, tracking and analytics, email marketing, and social media. • Google Ads and Analytics certifications.

Benefits

• Competitive compensation and benefits package inclusive of maternity/paternity leave. • 100% remote work. • Unlimited PTO and sick time. • A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication. • A collaborative environment that fosters mutual respect and enhanced results. • Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth. • We encourage and embrace new ideas and perspectives from every member of our team. • This position may be performed remotely anywhere within the United States while accommodating Eastern time company office hours.