Marketing Analytics Lead

March 19

TrustedHousesitters

WebsiteLinkedInAll Job Openings

The world's leading housesitting platform. Connecting our community of home & pet owners with sitters across the world.

Home Security • Travel • housesitting • dogsitting • digitalnomads

51 - 200

Description

• We're on the lookout for a passionate Marketing Analytics specialist to join our Analytics & Insight team. You'll be leading our measurement and effectiveness strategy in partnership with the CMO, supported by a dedicated Marketing Analyst. Owning the technology and processes that deal with data from a variety of sources, you’ll be responsible for providing the business with the insights that will help make better investment decisions as we scale up during 2024 and beyond. • We are looking for someone who is ready to take a business from a funnel-like, last-click attributed view of marketing performance to a place where the true value of different activities can be properly assessed and new investment can be allocated with confidence. This person will not only take ownership of Marketing Effectiveness but will build the team and the tools required to manage and maintain that function with excellence. • You'll be responsible for producing and automating reports, carrying out research projects, providing strategic support; you'll be giving the Marketing team - and particularly the CMO - the information they need to stay ahead in the competitive market. • Whether it’s attribution, Econometrics, incrementally, or just making sense of the modern Marketing metrics. You will play a vital role in delivering growth for TrustedHousesitters. You and your team will be using data from platforms including Google Analytics, Google Ads, Facebook, Instagram, Braze, Supermetrics, as well as actively managing the marketing data stored in our data warehouse. You’ll also be participating with tag management and event tracking where relevant to the Marketing and growth agendas.

Requirements

• 4+ years of experience in an analytics- and/or marketing-specific environment (agency experience is a bonus) • An eagerness to learn and improve analytics processes and tools • Line Management experience of small team/persons • Proven experience managing complex projects • Detailed knowledge of digital marketing channels and their associated metrics. Specifically; Paid Search, Paid Social, SEO, Affiliates, CRM, Partnerships • Proven experience in supporting strategic marketing decisions • Experience creating and using data warehouses, and using SQL and SQL-based tools to interrogate those databases • The ability to produce, automate and QA high-quality reports, dashboards and research documents • Experience with a range of BI tools, web analytics and marketing platforms • Strong analytical skills with great attention to detail and accuracy • A strong communicator with the ability to simplify complex topics for non-technical or non-specialist audiences • Qualifications in Mathematics, Economics or Statistics

Benefits

• Fully remote work • Discretionary 10% annual bonus scheme • Generous equity options • 25 days holiday annually plus bank holidays and Christmas to New Year closure • Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters • Premium TrustedHousesitters pet owner and sitter membership which includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for you and 5 premium memberships for your friends and family each year • Our team have an unlimited housesitting allowance, can work remotely from their sits, and TrustedHousesitters will contribute up to £500 per year towards travel costs • £200 annually towards home office equipment • Monthly working from home stipend • MacBook • Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home. • We host a quarterly all expenses paid meet-up, and will fund team events (remote or in person) throughout the year