Senior Manager of Demand Generation

May 9

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Turvo Inc.

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Turvo is a collaboration platform that helps shippers, brokers and 3PL's connect on a shared network.

logistics • supply chain • software • IOT • digital transformation

201 - 500

Description

• Develop and manage end-to-end account-based and inbound marketing campaigns across various channels including strategy formulation, copy development, campaign setup, A/B testing, reporting, and optimization to increase sales pipeline to meet ARR goals. • Create automation and engagement strategies at the different lifecycle stages, developing audience segmentation strategies and drive inbound sourced opportunities to grow the database. • Collaborate with sales and product teams to create personalized and consistent cross-channel messaging for identified industry verticals and named accounts. • Continuously enhance program methodologies, leveraging industry best practices and identifying opportunities to enhance effectiveness and efficiency. • Deliver regular presentations on program performance and successes to sales and executive staff. • Actively monitor all campaign analytics, partner with the sales ops team to create appropriate reporting, and communicate results effectively to the team with recommended actions for optimization.

Requirements

• 7+ years experience running digital marketing programs, preferably in a SaaS or related B2B business. (Bonus for logistics/supply chain industry background). • Bachelor’s degree required, (MBA Preferred) • Experienced superuser of HubSpot and WordPress, with proficiency in Salesforce, Slack and G-Suite. • Past experience building online audiences and engaging with social influencers. • Self-motivated, must be able to work in a fast-paced environment and meet tight deadlines. • Excellent cross-functional collaborator, striking deep relationships and ability to influence functional teams to gain consensus on vision for driving performance objectives. • Detailed, strategic problem solver with strong analytical skills to synthesize raw data into meaningful campaign optimization strategies for new and existing initiatives. • Previous experience working closely with product management, product marketing, and data analytics. • Positive attitude, collaborative mindset, energetic approach, and optimistic outlook.

Benefits

• Develop and manage end-to-end account-based and inbound marketing campaigns across various channels including strategy formulation, copy development, campaign setup, A/B testing, reporting, and optimization to increase sales pipeline to meet ARR goals. • Create automation and engagement strategies at the different lifecycle stages, developing audience segmentation strategies and drive inbound sourced opportunities to grow the database. • Collaborate with sales and product teams to create personalized and consistent cross-channel messaging for identified industry verticals and named accounts. • Continuously enhance program methodologies, leveraging industry best practices and identifying opportunities to enhance effectiveness and efficiency. • Deliver regular presentations on program performance and successes to sales and executive staff. • Actively monitor all campaign analytics, partner with the sales ops team to create appropriate reporting, and communicate results effectively to the team with recommended actions for optimization.