CRM & Retention Marketing Specialist

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Twoconnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

👥 HR Tech

🤝 B2B

🏪 Marketplace

HR Tech • B2B • Marketplace

Twoconnect is an outsourcing service provider specializing in tailored and scalable offshore staffing solutions for businesses in Australia and New Zealand. They offer expert HR consulting, talent sourcing, onboarding, and performance management to help companies build dedicated offshore teams in various industries, including accounting, IT, healthcare, and retail. With a focus on long-term partnerships, Twoconnect streamlines the recruitment and management of remote staff to enhance operational efficiencies and reduce costs.

📋 Description

• This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. • Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns, automated flows, and lifecycle marketing across e-commerce and retail channels. • Design and manage full customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows to drive retention and customer lifetime value. • Develop and execute CRM and retention strategies focused on increasing customer lifetime value, repeat purchase rate, engagement, and attributed revenue using data-driven insights. • Build and optimise customer segmentation strategies based on behavioural, transactional, engagement, acquisition, lifecycle stage, and customer value data for targeted messaging. • Manage CRM automation including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalisation, and performance optimisation across email and SMS. • Write clear, warm, and conversion-focused CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging while maintaining brand alignment. • Oversee CRM reporting, deliverability, list hygiene, database growth initiatives, system integrations (e.g., Shopify, Reviews.io), and collaborate cross-functionally with internal teams to support commercial goals..

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, Data Analytics, or related field preferred. • At least 3–5+ years’ experience in CRM, lifecycle, retention, or email marketing roles in e-commerce or similar industries. • Mid to senior-level CRM experience with the ability to independently develop CRM strategies, optimisation plans, and performance improvement recommendations. • Expert-level experience in Klaviyo or Omnisend, including flows, segmentation, automation, SMS marketing, A/B testing, deliverability, reporting, and campaign optimisation. • Strong understanding of customer lifecycle marketing, retention strategy, RFM modelling, churn reduction, database hygiene, and customer lifetime value growth. • Experience integrating CRM platforms with Shopify, Reviews.io, loyalty systems, customer service tools, POS systems, and other e-commerce platforms. • Strong copywriting skills for email and SMS, including subject lines, preview text, CTAs, and conversion-focused lifecycle and campaign messaging aligned with brand tone. • Strong analytical capability with experience in CRM reporting, KPIs, Shopify/Google Analytics, A/B testing, and performance optimisation in fast-paced e-commerce or consumer brand environments.

🏖️ Benefits

• Work from home • Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*) • HMO with 2 free dependents and medical reimbursements • Government-mandated benefits • Opportunities to work with leading companies in Australia and beyond • Training programmes for career development • Engaging company outings, team activities and wellness sessions • Supportive, inclusive culture • Dedicated managers focused on your growth and success