Marketing Analytics Manager

February 23

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Vanta

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Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes.

SOC 2 • ISO 27001 • HIPAA • PCI • GDPR

201 - 500

💰 $40M Series B on 2022-10

Description

• Collaborate with Key Stakeholders: Form strong partnerships with the heads of Growth and Product Marketing Management (PMM) and build relationships with the marketing team to ensure collaborative success and informed marketing direction. • Develop Advanced Attribution Models: Construct and refine multi-touch attribution models to effectively track and assess the impact of our leads across multiple touchpoints. • Pipeline and Closed/Won Deal Analysis: Implement models to understand and report on the factors influencing our pipeline and closed/won deals, shaping our future marketing strategies. • Channel and Campaign Measurement: Create a framework to evaluate the performance of different marketing channels and campaign types, guiding strategic decisions through data-driven insights. • Market Research and Competitive Analysis: Conduct comprehensive market research and competitive analysis to understand emerging trends, market needs, and competitor strategies. Utilize these insights to inform and optimize marketing strategies. • Customer Segmentation and Targeting: Develop and refine customer segmentation models, enhancing targeted marketing efforts and personalization strategies to improve customer engagement and conversion rates. • Performance Monitoring and Reporting: Regularly monitor and report on marketing campaign performance, providing insights and recommendations for optimization. Ensure alignment of marketing activities with business objectives and ROI targets. • Lead key business meetings: Lead our pipeline generation meetings, highlighting areas of strength and opportunity within our marketing funnel and recommend opportunities to improve trends • Cross-Functional Data Integration: Work closely with sales, product, and finance teams to integrate cross-functional data, providing a holistic view of the customer journey and business performance.

Requirements

• Experience: At least 8 years of experience in marketing analytics, demonstrating proficiency in developing and implementing advanced analytical models and strategies that lead to increased pipeline and revenue growth • Technical Skills: Deep familiarity with SQL, data visualization tools (e.g. Tableau), experience with Python/R for data analysis and in Hubspot/Salesforce data schemas; experience in DBT is preferred • Analytical Thinking: Strong capability to analyze complex data sets, extract key insights, and translate them into actionable marketing strategies that drive business impact. • Collaboration: Proven ability to work effectively with business partners, especially with the heads of Growth and PMM, and to establish meaningful relationships within the marketing team. • Communication: Excellent verbal and written communication skills, capable of conveying complex data insights in a comprehensible and engaging manner. • Education : Bachelor’s degree in Marketing, Statistics, Business, or related fields. A Master’s degree or higher is advantageous.

Benefits

• Industry-Competitive Salary and Equity • 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage • 16 Weeks Fully Paid Parental Leave for All New Parents (Moms, Dads, Adoptive, Foster) • Health & Wellness Stipend • Remote Workspace Stipend • 401(k) Matching Plan • Flexible Work Hours and Location • Open & Encouraged PTO Policy • 9 Company Paid Holidays • Free Memberships to Online Wellness Platforms (One Medical, Headspace, and more!) • Virtual Team Building Activities, Lunch and Learns, and other Company-Wide Events • Offices in SF and NYC with Hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!