Sr. Manager of Lifecycle Marketing

March 20

Varo Bank

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We're on a mission to bring financial inclusion and opportunity to all.

Mobile Banking • User Interface • Financial Services • Risk Management • Design Research

501 - 1000

Description

• Lead Varo’s LCM team • Develop and execute a vision to grow the active base of Varo customers • Define the ideal customer journey and oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates • Be responsible for the strategy and execution of customer activation, habituation, deeper engagement, and retention across the Varo lifecycle experience • Own and drive specific metrics or KPIs that drive desired customer behavior and outcomes to ladder up to overarching business goals, and partner with Data Analytics to dig into available data, and determine activity metrics to drive • Partner closely with Growth Product, Data Analytics, Customer Insights, Customer Operations, Creative and marketing channel leads to build optimized end-to-end customer experiences • Use customer data and segmentation techniques to personalize communication, marketing campaigns, and develop relevant, timely triggers • Actively get in the weeds with your team to drive high-impact work and routinely dive into the data yourself to better understand customer behavior • Drive the development of compelling creative concepts and strategies that resonate with customers and target audiences • Deeply understand the end-to-end product experience to translate that into relevant lifecycle communications • Collaborate with cross-functional teams to ensure a seamless and consistent customer experience across all touchpoints

Requirements

• 8+ years of relevant work experience in lifecycle marketing and retention • Experience working in lifecycle marketing with a demonstrated history of taking ownership beyond simply what is communicated to customers through channels like email, SMS, and push • Analyze performance and relentlessly A/B test against KPIs like CTR, open rates, lead conversion, retention, and LTV • Strategic thinker with a deep understanding of lifecycle marketing principles, data analysis, and customer segmentation to drive personalization at scale • You are customer-obsessed and are highly skilled with target group-specific communication and campaign strategy • Experience developing profitable marketing programs and exceeding performance and revenue targets • Strong data-driven and analytical • Hands-on experience with lifecycle marketing platforms such as Braze • Bachelor’s degree in Business, Marketing, Economics, or a related field of study required or relevant work experience

Benefits

• Varo is an entirely new kind of bank • All digital, mission-driven, FDIC insured and designed for the way our customers live their lives • A bank for all of us