CRM Analyst (Mid-level)

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Vitrio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📱 Media

🛒 Retail

🤝 B2B

Media • Retail • B2B

Vitrio is a São Paulo–based company that provides data-driven interactive content, retail experience design, and performance services. It appears to operate as a service provider helping retailers and brands improve customer experience and marketing performance through analytics, interactive content, and retail-focused solutions. Vitrio lists contact and careers information for its Pinheiros office in São Paulo.

📋 Description

• Operate and evolve CRM campaigns in Braze using Canvas, Campaigns, Segmentation, Content Cards and Connected Content, with end-to-end ownership from setup to activation. • Plan, create and optimize automated journeys and lifecycle rules, focusing on customer lifecycle, behavior and business objectives. • Develop and maintain advanced segmentations using attributes, events, behavioral filters and conditional logic. • Execute multichannel campaigns (email, push notifications, in-app, SMS, WhatsApp and web push), ensuring orchestration across channels and a consistent user experience. • Implement dynamic content personalization using Liquid, custom attributes and display logic. • Conduct A/B tests and experiments, defining hypotheses, success metrics and result analyses. • Perform technical and functional QA of campaigns and journeys, ensuring quality, governance and reducing rework. • Monitor and analyze CRM KPIs (engagement, conversion, retention, churn, LTV), generating actionable insights. • Proactively resolve technical and operational issues in Braze, collaborating with data, product and engineering teams. • Contribute to the evolution of CRM strategy by proposing improvements to flows, business rules and communication approaches. • Support documentation of processes, best practices and campaign standards. • Ensure compliance with LGPD (Brazilian Data Protection Law), consent requirements and privacy policies, safeguarding data governance and security. •

🎯 Requirements

• Previous experience in CRM, Marketing Automation or Lifecycle Marketing. • Hands-on experience with Braze (or similar tools), including Canvas, Campaigns, segmentation and messaging channels. • Experience building and optimizing behavior- and event-driven automated journeys. • Knowledge of multichannel communication strategies (email, push, in-app, SMS, WhatsApp and web push). • Ability to create advanced segmentations using attributes, events and behavioral criteria. • Knowledge of content personalization using Liquid. • Experience running A/B tests and interpreting results. • Familiarity with CRM performance analysis and KPIs. • Experience with QA of campaigns and journeys. • Strong organization, prioritization skills and ability to manage multiple demands. • Clear, collaborative communication for interacting with cross-functional teams. • Practical knowledge of LGPD (Brazilian Data Protection Law) and data governance as applied to CRM. •

🏖️ Benefits

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