Demand Generation Manager

March 29

WatchGuard Technologies

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Smart Security, Simply Done

unified threat management appliances • next-generation firewall • web security • cybersecurity • network security

1001 - 5000

Description

• Critical role in developing, executing, and optimizing WatchGuard's digital marketing strategy • Lead demand generation strategy for global audiences and channels • Collaborate with marketing teams to align content and campaigns to drive pipeline • Manage third party vendors and work on reporting performance of programs • Coordinate with various teams for program coverage, go-to-market plays, and quarterly content topics • Regular meetings with marketing ops, digital marketing team, and advertising vendors • Lead Senior Marketing Leadership demand generation read-out • Take ownership of all go-to-market plays, programs, and partner recruitment

Requirements

• Strategic thinking and ability to align content to audiences, channels, and tactics • Tactical knowledge of SEM, PPC, digital marketing, content syndication, paid social advertising, etc. • Understanding of Account-based Experience best practices and processes • Proficient in using tools like Marketo, 6sense, Folloze, Reachdesk or similar platforms • Experience managing 3rd Party sites including TrustRadius, G2, CRN, TechTarget • Minimum of 7 years prior experience in marketing or channel marketing • Experience in technology, cybersecurity solutions (a plus) • Experience developing and implementing digital demand generation plans • Sharp marketing skills in building creative and effective presentations, emails, webinars • Ability to meet deadlines under pressure and work in a dynamic environment • Self-motivated, highly organized, detail oriented, with strong sense of accountability and teamwork • Strong project management skills • Ability to build relationships with peers, resellers, and customers • Excellent written and verbal communication skills • Experience with ABX tools, database management, marketing operations (Marketo), and CRM (Salesforce) tools

Benefits

• Flexible work philosophy allowing for work from office, home, or combination • Built on trust, collaboration, and belonging culture • Opportunity to work with diverse perspectives and gain global business understanding • Networking opportunities through Coffee Talk sessions, Department Insights events, and virtual networking events