Paid Media Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Lead and scale performance marketing initiatives across global markets. • Develop high-impact acquisition strategies, optimizing marketing investments. • Drive measurable business outcomes across multiple digital advertising platforms. • Own the end-to-end paid media function—from strategic planning to performance analysis and team leadership. • Establish robust measurement frameworks using attribution models, incrementality testing, and performance analytics. • Monitor campaign performance, implement data-driven improvements, and conduct structured A/B testing.

🎯 Requirements

• 6+ years of experience in **Paid Media, Performance Marketing, or Growth Marketing** with a proven track record of managing large-scale digital campaigns. • Strong expertise in paid advertising platforms including Google Ads, Meta Ads, DV360, Performance Max, Apple Search Ads, and other digital marketing ecosystems. • Deep understanding of customer acquisition, attribution models, marketing mix modeling, incrementality testing, and full-funnel performance measurement. • Experience managing substantial advertising budgets while optimizing ROI, ROAS, CAC, LTV, and other key marketing metrics. • Strong analytical skills with the ability to interpret complex data and convert insights into actionable marketing strategies. • Hands-on experience with reporting tools, analytics platforms, dashboards, and marketing performance measurement solutions. • Experience building and managing affiliate marketing or partner acquisition programs. • Strong stakeholder management, negotiation, communication, and cross-functional collaboration skills. • Experience leading high-performing teams, mentoring marketing professionals, and driving operational excellence. • Familiarity with AI-powered marketing tools, automation platforms, and emerging advertising technologies is an added advantage. • Self-driven, strategic, and execution-focused professional with the ability to thrive in a fast-paced, results-oriented environment.