Mid-level Influence Strategy & Curation Analyst

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🕒 July 8

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WMS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

📡 Telecommunications

🚗 Transport

🤝 B2B

Telecommunications • Transport • B2B

WMS is a global provider of maritime wireless connectivity that designs, installs, and manages onboard cellular and Wi-Fi networks for cruise lines, ferries, carriers, and passengers. The company leverages engineering expertise, global roaming relationships, and 24/7 support to deliver voice, text, and data services at sea, enabling passengers and crew to stay connected in hard-to-reach places while creating revenue opportunities for its partners.

📋 Description

• Develop integrated influencer strategies aligned with media and communications plans. • Build strategic frameworks, content pillars, clusters, tiering, and define the ideal creator squad. • Generate insights from data, cultural trends, and consumer behavior. • Define KPIs together with BI and monitor optimization opportunities during campaigns. • Prepare strategic presentations and defend recommendations to clients. • Map and select creators aligned with campaign objectives. • Evaluate creator profiles qualitatively and quantitatively using tools and indicators (CreatorIQ, Tagger, proprietary metrics, etc.). • Develop the strategic rationale for creator recommendations. • Present and defend the casting to clients. • Request quotes and lead commercial negotiations with approved creators. • Balance casting quality, available budget, and financial efficiency. • Maintain close relationships with influencer agencies and representatives. • Organize the information necessary for handoff to Production and Operations. • Work in partnership with Media, BI, Production, and Account teams to ensure an integrated operation. • Ensure all teams have context and clear direction before execution begins. • Participate in campaign checkpoints, proposing optimizations when necessary.

🎯 Requirements

• Bachelor’s degree completed or in progress. • Experience in advertising agencies. • Knowledge of and experience in the influencer market within an advertising agency. • Experience in digital media planning and buying. • Familiarity with Excel.

🏖️ Benefits

• SulAmérica medical and dental plan. • Meal voucher or food allowance. • Life insurance. • TotalPass. • Birthday day off. • Home office allowance. • Extended maternity and paternity leave. • Childcare assistance (for children up to 6 years). • Pharmacy discounts. • EAP (Employee Assistance Program). • Light atmosphere and a relaxed work environment. • Creative and fun people. • Significant opportunities for internal growth.