Email Marketing Specialist

April 20

World Insurance Associates LLC

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Large Resources. Local Relationships.

Trucking & Transportation Insurance • Restaurant & Bar Insurance • Personal Lines Insurance • Business Insurance • Group Benefits

1001 - 5000

Description

• Responsible for building/implementing email campaigns in platforms like Mailchimp, Constant Contact, HubSpot or similar • Compile prospecting lists using internal and external tools, clean lists and follow data integrity and compliance • Manage unsubscribe lists diligently and follow data compliance best practices • Collaborate closely with different parties: strategist, copywriter, designers • Monitor email campaign performance metrics and key performance indicators and make date-driven recommendations for improvement • Ensure mobile-friendly, brand compliant email templates • Ensure emails follow industry policies and best practices and adhere to World’s Branding standards • Provide continuous improvement of e-marketing related activities through A/B testing, including experimentation with subject lines, content, offers, CTAs, etc • Proofread key messaging in and out of email templates • Build and maintain automated customer journeys such as re-engagement, nurture campaigns etc

Requirements

• 2-4 years of experience in email marketing • Proven proficiency in WYSIWYG editors • Proven success as a technical email marketer who can implement A/B and Multi-variate tests, monitor performance and report results • Demonstrated ability to work on multiple campaigns at the same time and meet due dates • Basic understanding of html and css styling, medium proficiency or higher is a plus • Strong organizational and communication skills • Proven ability in handling concurrent projects with attention to detail and accuracy • Keen eye for detail in regard to design layouts, copy, and accessibility • Understanding of list hygiene, data management and scrubbing

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service