Content Marketing Specialist

April 18

Clariti

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Empowering governments to serve efficiently.

state government • cloud computing • software for municipalities • local government • land management

51 - 200

Description

• Reporting to the Content Marketing Manager, the Content Marketing Specialist will extend Clariti’s reach and connect with our target local government customers, collaborating with the Demand Generation and Product Marketing teams. The ideal candidate is a powerhouse content creator and social media guru who can spin a clever sentence just as well as design a LinkedIn carousel or edit a video. • You have a knack for storytelling, understand SEO and inbound marketing, and are skilled at coming up with ideas to gain more exposure. In this role, you’ll exercise your creativity and attention to detail daily. You’ll be a wearer of many hats tasked with running Clariti’s blog and social channels, writing short and long-form copy for everything from blogs to product sheets, designing graphics, and optimizing content for SEO. You're a passionate self-starter who thrives on balancing creativity with data. Sounds like you? Keep reading! • As a Content Marketing Specialist at Clariti, you’ll get to: - Grow the Clariti blog ensuring we adhere to SEO best practices — including ghostwriting or editing for internal and external SMEs; designing, sourcing, or briefing in supporting graphics; keeping contributors accountable to deadlines; and reporting on analytics - Write blogs, case studies, video scripts, whitepapers, ebooks, and other content - Manage our social media channels—creating copy and images, posting to our feed, and reporting on engagement and growth - Conduct interviews with our customers and SMEs - Manage our internal sales enablement library (Showpad) - Edit videos — including collaborating with internal teams and external contractors, and sourcing graphics

Requirements

• University degree in English, Communications, Marketing, or related field • 3+ years of experience in marketing in a content-focused role (SaaS experience preferred) • You’re a writing whiz and hawk-eyed editor with impeccable attention to detail • Knowledge of the ins and outs of inbound marketing • Ability to work within a voice and style guide • Understanding of SEO best practices and how to apply them on page • Design chops skills and knowledge of Photoshop, Illustrator, and Premiere Pro • Working knowledge of Google Analytics • You’re an organized self-starter who anticipates project needs • Experience using Hubspot • Basic coding for web design (HTML/CSS)

Benefits

• 100% ‘remote-first’ Work Environment - our people are our greatest asset, and everyone requires a different environment to do their best work. To maintain flexibility in our workstyles and locations, our team works remotely - currently across Canada and the United States • Flexible Work Hours - everyone on the team works a typical 8-hour workday, however as we span various timezones, we have defined core hours for collaboration from 9am-2pm (PST). Outside of that window, we recognize that everyone has busy and diverse lives, so we encourage our team to be flexible in their schedules for work based on their personal needs and preferences • Competitive Total Compensation - we recognize the valuable contributions and hard work of our team, and reward them for it! • Personal Time Off (PTO) - we recognize the need for recreation, and to ensure that all employees are taking adequate rest, we offer our team 29 days of paid time-off (broken down as 3 weeks of vacation + 8 flex days + 2 holiday observance days + 4 team appreciation days) • Comprehensive Extended Benefits package - including coverage for medical, dental, and vision - starting on day one! • $500 Annual Wellness Spending Account - (prorated based on start date) for team members' personal health and wellbeing • An Annual Professional Development budget, and high potential for growth and continuous learning • Team Building Initiatives - in partnership with leadership and our People & Talent team, we have a culture committee who regularly host events and activities to support team socials and engagement • Onboarding & Quarterly WFH budget - we provide each of our team members with $300 to get started, and $150 per quarter (adjusted based on CAN or US location) to spend towards home office expenses, co-working memberships, or anything they need to make their personal workspace comfortable • Tech Tools and Stack - we provide the team with a Mac (or PC where necessary), and for regular collaboration and day-to-day work management, we use Google Workspace, Zoom, Slack, Confluence/Jira, Lattice, Rippling, and Greenhouse