Content Marketing Manager, Accounting

April 18

Bitwave

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Bitwave is the #1 enterprise accounting platform for crypto

11 - 50

💰 $15M Series A on 2022-12

Description

• Own the development of content marketing strategy supporting Bitwave product positioning and competitive messaging • Write and edit compelling copy for various digital platforms • Create enterprise-grade sales enablement content • Manage day-to-day publishing of content across digital channels • Collaborate with customers and partners to execute monthly webinars supporting lead-gen marketing strategy

Requirements

• Strong accounting and finance knowledge required, crypto experience preferred • 3+ years of experience in content development for demand-generation marketing • BA/BS degree in marketing or related field preferred, advanced graduate degree or relevant experience a plus • Demonstrated success and desire to work in a crypto tech start-up environment required • Exceptional verbal, written, and visual communication skills • Excellent organizational skills

Benefits

• Develop and implement strategies to increase high-quality leads/conversions and reduce customer churn • Partner across internal sales and marketing teams to align strategic direction and develop engaging content • Utilize industry-standard analytics to optimize marketing performance