Head of Marketing Planning & Integration

April 11

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Online accounting software. Connects to all things business: accountants, bookkeepers, banks, enterprise & apps.

Accounting • SaaS • Banking • Invoicing • Design

1001 - 5000

💰 $300M Post-IPO Debt on 2018-09

Description

• Lead and support a team of marketing program integration specialists • Provide strategic and operational leadership on the design, management, governance, measurement and adoption of marketing planning and integration models created • Enable marketing teams to ensure adoption of best practices planning approaches • Lead EGM and XLT level reporting for regional and other marketing teams • Drive the consultation, collaboration, and engagement across the key impacted teams, including leadership buy-in, and engaging other resources as required • Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action • Responsible for the ongoing process to support maintenance of plans ensuring real-time accuracy and credibility • Drive cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximize customer value • Pilot projects where required, to establish learnings prior to broader implementation • Manage communications, education and training required to implement and maintain planning and integration models, maintaining accuracy of content in resources supporting this

Requirements

• A pragmatic and structured thinker with the personal confidence and presence to interact and influence effectively • Creative change driver, never wanting to settle for good enough or the status quo • Curious, resourceful, and analytical with a big picture mindset • Collaborative with high business acumen and very comfortable with ambiguity • Ability to quickly build trusted and effective relationships across the business • Optimistic and organized, able to pivot quickly based on shifting priorities without dropping the ball on important but not urgent programs of work • Excellent interpersonal skills with the ability to contribute meaningful and accurate advice • Takes ownership of problems and executes a pragmatic and collaborative approach to their resolve • Previous marketing and project management/program implementation experience • Experience developing, running, and maintaining marketing planning rhythm and artifacts to ensure cross-functional alignment • Proven experience collaborating and building trust and effective working relationships with stakeholders across all levels of the business • Proven ability to influence outcomes at a range of levels from individual contributors to executive level leader • Experienced with managing confidential information with integrity and diplomacy • Strong skills in business delivery • 10+ years experience

Benefits

• Most effective deployment of marketing spend and initiatives that is reasonably possible • Accurate and accessible real-time view of previous, current, or future marketing activity across all relevant stakeholders • Achievement of marketing goals through effective planning, gap identification, ongoing improvements, and resource support from program integration specialists • Effective and efficient implementation of cross marketing initiatives, with strong project management, collaboration, documented learnings, and results