Sr. Product Marketing Manager

March 16

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Yurts

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The Next Evolution of Enterprise AI

11 - 50

Description

• Strategic Product Positioning: Develop and execute strategic product positioning and messaging that clearly articulates the unique value proposition of our AI technology products in the market. • Go-to-Market (GTM) Strategy: Collaborate with cross-functional teams to create and implement effective go-to-market plans for new product launches and feature updates, ensuring seamless coordination between marketing, sales, and product development teams. • Customer Insights and Feedback: Proactively gather customer feedback and insights through surveys, interviews, and data analysis, using this information to refine product messaging and identify opportunities for product enhancements. Work closely with the sales and customer success teams to understand customer pain points and preferences, translating insights into actionable strategies to enhance customer satisfaction and loyalty. • Content Creation and Thought Leadership: Create compelling and informative marketing collateral, including product guides, case studies, whitepapers, and presentations, to educate customers, prospects, and partners about our AI technology solutions.

Requirements

• Significant Experience as a Product Marketer Significant experience (eg. 5+ years) in developing and executing successful product marketing strategies, including market analysis, positioning, and messaging, preferably in the context of B2B Sass products. • Experience With a Technical Product You’ll need to have worked with a highly-technical product in the past. Yurts is a Generative AI product and the technology itself is highly complex. While our users can be anyone at an enterprise, the decision-makers involved in bringing Yurts to their company (eg. CTOs, CIOs) are often quite technical and you will need to be able to comfortably communicate with them. • Experience Working at an Early-Stage Startup Yurts is early-stage and that means there’s a lot of things that aren’t figured out yet. You’ll need to be comfortable with operating in that kind of environment. If you have only worked as part of a large marketing organization with a lot of resources, this is likely not a good fit for you. • Analytical Skills Strong analytical abilities and proficiency in using data analytics tools to interpret marketing data, assess campaign performance, and derive actionable insights. Experience with market research techniques, including surveys, customer interviews, and competitive analysis, to gather meaningful insights and shape marketing strategies. • Communication and Collaboration Exceptional written and verbal communication skills, with the ability to craft compelling marketing content and present complex technical information in an easy-to-understand manner. Proven ability to collaborate effectively with cross-functional teams, including product development, sales, and customer support, fostering a collaborative and innovative work environment.

Benefits

• Healthcare (medical, vision, and dental insurance) with generous employer contribution (90% for employees and 75% for dependents) • Flexible PTO. Take time as you need it - plus Christmas Eve - New Year's Day is a company-wide shutdown to relax and get ready for the new year. • Stock Options • Remote or hybrid (depending on location) • Commuter benefits for those who visit our office • Paid Parental Leave (12 weeks). Yurts also provides an additional 4 weeks (16 weeks total) for birthing parents. • Bereavement leave (2 weeks) for miscarriages or the loss of a loved one • 401k (no matching as of yet) • Home office stipend to set up your workspace • In-person gatherings