Digital Content Manager - International Advocacy Programme (London or remote)

March 19

Zinc Network

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We solve complex social issues through ideas, communications and technology.

51 - 200

Description

• Developing digital strategy: take strategy documents and turn them into succinct digital plans, across content, distribution and paid. This will include the need to provide expert recommendations across placements, targeting, budgets, posting schedules and frequency, and objective setting/data collation. • Campaign dissemination: based on approved digital strategy, ensuring campaigns are successfully distributed across channels, using both paid and organic methods. • Social media and community management: tracking performance of campaign content and relevant conversation (both public and private); developing approaches for direct engagement with target audiences, crisis management responses and plans, and moderation processes. • Influencer marketing and channel networking: where required, building relationships with key channel influencers and pages – including bringing a ‘contacts book’ of relevant accounts to the role. • Capacity building: improving the digital knowledge and expertise of Zinc’s partner organisations and clients, through workshops, mentoring and consultancy. This could include (but may not be limited to): social best practice and paid promotion, audience development, digital analytics, community management and content development. • Analysing performance: working with the wider Zinc Digital Marketing team to feed into project reporting, identifying, and tracking insights key to campaign objectives – as well recommendations for optimisation and future improvements.

Requirements

• Demonstrable experience of developing, running and analysing digital campaigns across multiple platforms, including Instagram, TikTok, Telegram, WhatsApp and YouTube. • Experience running paid promotions on Telegram, Google and Meta. • Experience creating and delivering digital training workshops and/or providing digital mentoring or consultancy. • Comfortable developing strategies and other documents. • Motivated self-starter, flexible and adaptable to change.

Benefits

• The opportunity to work with colleagues from a diverse range of professional and cultural backgrounds including the very best ex-diplomats, television producers, digital media strategists, linguists, researchers, and behavioural scientists from both the public and private sector. • Across Zinc Network there’s a commitment by everyone to deliver meaningful, change across all the subject areas, social challenges, and policy goals we’re striving to achieve. • Lastly, we’re committed to hiring a diverse workforce from different professional and cultural backgrounds, and to that end we encourage a variety of people to our company to represent the diverse range of subjects associated with our projects.