Senior Manager, Revenue Marketing

Job not on LinkedIn

🔥 0 minutes ago

🎸 Tennessee – Remote

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⏰ Full Time

🟠 Senior

💹 Revenue Operations

👻 Ghost score 12%

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Logo of BFC Solutions

BFC Solutions

501 - 1000 employees

Founded 1961

🤝 B2B

🏢 Enterprise

⚡ Energy

💰 Private equity on 2014-11

B2B • Enterprise • Energy

BFC Solutions is a commercial HVAC services provider focused on planned, routine maintenance for multi-site and national-brand facilities. For over 60 years they have delivered essential services such as filter replacement, coil cleaning (including chemical-free options), belt replacement and related HVAC upkeep on a scheduled, repeatable basis using largely self-performing local field teams. BFC emphasizes consistency at scale for retail, convenience store, grocery, restaurant and other multi-location customers, and offers a patented PleatLink® Filtration System designed to reduce air bypass and keep coils cleaner for longer. Their offerings are positioned to improve asset longevity, reduce energy use and provide predictable, enterprise-level service programs.

📋 Description

• Build and execute integrated, multi-channel demand generation programs across digital, partner, email, events, and paid/organic channels • Lead account-based marketing strategies, including segmentation, target-account selection, personalization, and coordinated campaign execution • Partner with Commercial teams to align go-to-market priorities, campaigns, messaging, and sales enablement efforts • Create targeted messaging frameworks, value propositions, and sales enablement resources for industries, segments, and buyer personas • Use customer, intent, engagement, CRM, and campaign data to improve segmentation, personalization, and marketing performance • Develop targeted content and conversion resources, including white papers, eBooks, webinars, customer success stories, and infographics • Connect events to demand generation and nurture programs to maximize lead impact and ROI • Analyze performance data and optimize campaigns, conversion points, and demand generation outcomes • Explore and adopt AI-enabled approaches and emerging technologies to improve marketing execution and operational efficiency • Work in a remote office environment using a computer and virtual collaboration tools • Report to the Vice President, Marketing and Communications

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • 8+ years of experience in Revenue Marketing, Demand Generation, Growth Marketing, Integrated Marketing, Sales Enablement, ABM, or similar B2B multi-channel marketing • Experience working directly with enterprise or mid-market sales teams • Experience with marketing automation, CRM, and other revenue marketing platforms or similar technologies • Strong cross-functional partnership skills and ability to align stakeholders around shared business objectives • Excellent communication, project management, and organizational skills • Ability to manage multiple priorities in a fast-paced environment • Curiosity and willingness to evaluate and adopt AI-enabled tools and approaches • Ability to travel occasionally, less than 10% of the time • Occasional lifting and moving of materials up to 20 lbs. using safe lifting techniques • Offers may be contingent on job-related background screening, drug screening, and/or motor vehicle record review, consistent with applicable law

🏖️ Benefits

• Less than 10% travel • Remote work arrangement • Occasional overtime may be required • Employment at-will unless otherwise stated in a signed written agreement

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