Senior Account Executive – Mid Market

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Hapana

51 - 200 employees

🏥 Healthcare

🏨 Hospitality

📣 Marketing

Healthcare • Hospitality • Marketing

Hapana is a comprehensive management software solution catering to fitness studios and related businesses. Designed for single studios and multi-site fitness organizations, Hapana offers tools to streamline operations, manage memberships, and enhance member engagement. It provides features such as gym member management, custom membership packages, secure online billing, scheduling of classes, and marketing automation. The platform supports various fitness modalities, including Pilates, Yoga, Barre, Functional, HIIT, Spin, Martial Arts, and Boxing. With advanced analytics, personalized mobile apps, and a digital content suite, Hapana aims to empower fitness studios to operate efficiently and grow sustainably.

📋 Description

• Own the full sales cycle for Mid-Market opportunities, from prospecting and qualification through discovery, demonstrations, commercial negotiation and close. • Build and maintain a strong pipeline of new business opportunities across the US fitness market. • Lead consultative discovery conversations to understand prospective customers' business models, challenges, growth plans and technology requirements. • Position Hapana's platform against customer needs and articulate the commercial and operational value of moving to Hapana. • Deliver tailored product demonstrations alongside the Solutions Engineer. • Navigate complex, multi-stakeholder buying processes and develop strategies to advance opportunities. • Build business cases, proposals and commercial solutions. • Negotiate commercial terms and manage opportunities through contract execution. • Achieve and exceed quarterly and annual revenue targets. • Manage the pipeline, forecast quarterly performance, track KPIs and communicate progress to the director. • Develop territory plans to achieve pipeline and revenue goals. • Convert inbound demand and generate opportunities through outbound activity, industry relationships, referrals and events. • Develop understanding of Hapana's product, integrations, payments offering and partner ecosystem. • Monitor fitness-industry trends, competitors and operator needs. • Represent Hapana at US industry events, conferences and trade shows as required. • Provide market and customer feedback to Product, Marketing and leadership. • Partner with Customer Success on transition from sale through onboarding and long-term customer success.

🎯 Requirements

• 5+ years of B2B sales experience, ideally within SaaS, technology, payments or another solution-led environment. • Demonstrated track record of meeting or exceeding sales targets and closing Mid-Market opportunities. • Experience managing the full sales cycle from prospecting through negotiation and close. • Strong consultative selling skills and ability to uncover business challenges. • Resilience when navigating objections or changing circumstances. • Experience selling to multiple stakeholders and navigating complex buying processes. • Confidence engaging and building rapport with founders, executives and senior decision-makers. • Strong prospecting skills and willingness to generate pipeline alongside inbound opportunities. • Excellent presentation, negotiation and commercial communication skills. • Strong pipeline management and forecasting discipline. • Ability to manage multiple opportunities at different sales-cycle stages with attention to detail. • Experience using HubSpot or a similar CRM. • Self-motivated approach and ability to thrive in a remote, fast-moving, high-growth environment. • Ability to collaborate across Sales, Solutions Engineering, Marketing, Product and Customer Success. • Experience within fitness, wellness or franchise industry highly desirable but not essential. • Experience selling to multi-location or franchise businesses is a strong advantage.

🏖️ Benefits

• Remote Working – The flexibility to do your best work remotely. • Health, Dental & Vision Coverage • 401k • Summer Fridays – Finish at 3pm during summer and start your weekends early. • Birthday Leave – Take your birthday off, on us. • Wellness Days – Two additional wellbeing days each year, separate from annual leave. • Work From Anywhere – Spend up to two weeks each year working from anywhere in the world. • Home Office Allowance • Paid Parental Leave – Supporting both primary and secondary carers. • Employee Assistance Program (EAP) – Confidential support when you need it.

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