B2B Account Director – ABM Focus

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Support the growth, retention, and strategic direction of major B2B clients • Partner with clients strategically and tactically on relationship management, integrated digital marketing, and marketing strategy • Manage complex B2B client relationships across SaaS, services, and enterprise accounts • Manage client relationships and act as the lead point of contact for client requests • Identify opportunities to advance client relationships and generate new business • Develop deep understanding of clients’ businesses, markets, buying committees, competitive landscapes, and ideal customer profiles • Bring strategic and innovative ideas to client engagements using specialist expertise and cross-channel marketing knowledge • Own statements of work, including deliverables, renewals, and change orders • Lead weekly client status calls, quarterly business reviews, and other client meetings • Oversee integrated marketing plans across Social, Programmatic, YouTube, and other channels • Interpret analytics and CRM/MAP data to assess paid media performance, align with client goals, and drive down-funnel engagement and growth • Manage account profitability, agency hours, risks, and opportunities • Collaborate with Strategy, Creative, Media Channel, and Martech teams on full-funnel campaigns • Serve as quality control for deliverables • Develop and motivate account team members, with potential direct management of 1-2 people

🎯 Requirements

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment • 3+ years of B2B client management experience • Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels • Experience managing full-funnel digital campaigns from awareness through sales enablement with long buying cycles and multiple decision-makers • Understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and aligning marketing programs to revenue KPIs • Experience leveraging CRM and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase • Ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders • Analytical and logical; standard strategic marketing skills including competitive assessment, industry analysis, and SWOT • Experience managing multiple enterprise-sized clients simultaneously with combined media budgets exceeding $80M • Ability to work in a collaborative team structure • Strong ability to prioritize and manage multiple tasks and projects simultaneously and work under pressure to meet deadlines • Proven ability to help lead a team • Bachelor’s degree in Marketing, Communications, or related field • Familiarity with multi-touch attribution and media mix modeling (nice to have)

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Learning and development opportunities • Office hubs in Los Angeles, Chicago, and New York with space to work and collaborate in person