Chief Marketing Officer
February 14
Description
• Manage an excellent team of direct reports, earning trust and building effectiveness rapidly • Develop and implement comprehensive marketing strategies in service of a mainnet go-to-market • Own brand tone, positioning, and messaging • Formulate a strong plan to make "number-go-up" on key KPI’s: specifically clicks to various landing pages; work with downstream teams (DevRel, Ecosystem) to optimize conversion of those clicks to core business drivers (developer count, chain usage) • Collaborate with product development teams to align marketing strategies with product timelines and offerings • Design and oversee digital campaigns across various channels (social media, email, SEO/SEM) to improve brand presence, awareness, and both developer and end-user engagement. • Analyze market trends and competitor strategies to identify opportunities for growth and innovation • Set, monitor, and report on team goals, including metrics and marketing effectiveness
Requirements
• Proven experience as a CMO or in a similar leadership role in crypto • Exceptional communication and leadership skills, capable of driving to consensus and fostering an environment of excellence • Deep understanding of Ethereum and Layer 2’s • Crypto-native Creativity and taste; track record of launching successful marketing campaigns in crypto that “get it” • Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
Benefits
• Flexible and remote work environment • 25 days holiday + bank holidays annually • Additional benefits include health insurance, retirement plans, and opportunities for professional development. • Quarterly offsite travel for collaboration • Events and conference budget • An opportunity to work at the cutting edge of blockchain and FinTech with a world class cryptography and engineering team
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