Senior Paid Media Strategist

April 2

Directive

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The Customer Generation Agency for Software Companies.

SEO • PPC • Social Media Marketing • Search Marketing • Content Marketing Strategy

51 - 200

Description

• The Senior Account Strategist works directly with enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. • Oversee and lead a collection of accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved

Requirements

• 4+ years experience at a paid media agency (bonus for B2B) • Deep expertise across search and social (programmatic is a bonus) • Experience managing B2B businesses Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising

Benefits

• Gain experience creating high-performing Paid strategies for enterprise SaaS businesses • Work directly with enterprise clients • Opportunity to lead a collection of accounts • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Opportunity to work with Paid Media deliverables such as budgets and campaigns • Opportunity to understand client positioning and unique value propositions • Travel to visit clients approximately once per year, per client or as needed