Performance Marketing Manager - Empower Mexico

April 16

Empower

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An Inc 5000 company on a mission to expand access to fair credit.

Lending • Banking • Saving • Financial Services • Consumer Tech

51 - 200

Description

• Empower is seeking a Performance Marketing Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably for our growing business in Mexico • The role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management • The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta, Google and TikTok • Bilingual proficiency in English and Spanish is a requirement, and experience marketing financial products and/or in Mexico is a preference • Travel for company offsites is expected at a minimum 2 times a year

Requirements

• Fluent written and verbal communication in both Spanish and English • Work authorization in Mexico or in the US • Proven ability to create, manage, and optimize paid growth campaigns on Google, Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV • Minimum 4+ years of experience • Track record of paid growth experimentation and experience managing monthly budgets of US$150,000+ • Proficient in Excel and Google Sheets, with exceptional results orientation and agility • Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution • Experience developing a strong creative pipeline for advertising • Ability to build reports and pull data with minimal support • Able to work independently and meet deadlines

Benefits

• Competitive salary • Generous equity package • Full healthcare and dental benefits • Technology expense reimbursement • Work from anywhere