Director, Product Marketing

March 21

EnergyHub

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EnergyHub empowers utilities and their customers to create a clean, distributed energy future.

Energy management • Demand response • Energy efficiency • Consumer engagement • software

51 - 200

💰 $500k Debt Financing on 2012-12

Description

• Develop and implement comprehensive product marketing strategies aligned with overall business objectives. • Collaborate with the product management team to understand product features, benefits, and unique selling points. • Set goals and prioritize initiatives and team deliverables in collaboration with product management, integrated marketing, and other stakeholders. • Model best in class product marketing practices for your team. • Coach, mentor, and develop a world-class product marketing team. • Create clear and compelling product messaging and positioning that resonates with the target audience. • Tell compelling stories to bring our solutions to the life in the market. • Ensure consistent and cohesive communication across all channels in collaboration with the integrated marketing team. • Manage the solutions brand architecture and train the rest of the organization on changes to that architecture as needed. • Lead the planning and execution of product launches, including coordinating with cross-functional teams such as sales, integrated marketing, business development, and customer success. • Develop and execute GTM plans to drive product adoption and market penetration. • Lead cross-functional team to evolve and inform our pricing strategy. • Conduct market research and talk to customers to identify trends, competitive landscape, and customer needs. • Use market insights to inform product development and positioning. • Regularly collect, synthesize, and communicate market insights to the rest of the organization. • Oversee the creation of marketing collateral, such as product datasheets, presentations, and case studies. • Collaborate with content creators to develop engaging and informative product-related content. • Communicate the vision and value of new products to the sales team and develop sales tools and training that facilitate effective sales of our product. • Develop sales training materials and conduct training sessions as needed. • Establish key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives. • Regularly analyze and report on the performance of product marketing performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. • Proven progressive marketing experience, with at least 4 years in B2B enterprise product marketing, with a focus on technology or relevant industry. • 5+ years people management experience with the ability to collaborate and influence cross-functional teams. • Strong understanding of market dynamics, customer needs, and competitive landscape. • Excellent communication and presentation skills. • Strong writing skills with the ability to distill complex, technical information. • Analytical mindset with the ability to use data to drive decision-making. • A strategic leader who will roll up their sleeves and do what it takes to execute successful product marketing initiatives. • Demonstrated ability to align internal stakeholders (including senior leadership) in matrixed organizations to drive progress. • A bias for action and entrepreneurial mindset to make the team more efficient as we scale. • Comfortable with ambiguity and desire to continuously learn. • Passion for sustainability, renewable energy, and driving positive environmental impact. • Experience with CRM (salesforce), marketing automation (Hubspot), and analytics platforms. • Proven experience developing compelling market positioning in a new or developing market category. • Experience working with electric utilities or IoT. • Familiarity with modern grid management and planning tools and frameworks.

Benefits

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. • Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team! • Gain well-rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the ch