Director of Product Marketing

March 15

Jasper

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Description

• Work with Product to define the core positioning for Jasper’s suite of products, educating the company and public on the pain points it addresses, core audience, differentiation, and more. • Own all parts of launch planning for new products including positioning, messaging, launch components, enablement content, and customer communications. • Develop product marketing strategies outside of launches to drive sales and adoption. • Work with our Director of Enablement on effective sales materials and training approaches and work with Customer Success to identify and address areas of confusion and opportunities for expansion. • Own the positioning and creation of product pages, sales enablement materials, and product-related content. • Develop creative briefs for our creative team to build out assets for product launches and campaigns. • Lead well-researched persona development and evolution, working closely with Product, Engineering, Design, Customer Success, Sales, and Lifecycle Marketing to develop specific and effective segments, and purchase and upgrade paths. • Be accountable for launch metrics as well as long-term adoption and expansion goals.

Requirements

• 10+ years of B2B Product Marketing experience, with clear experience running positioning and outcomes-driven launch strategies. • A history of organizing and leading cross-functional project teams toward a common goal. • A point of view on product positioning and a clear understanding of what great looks like. • Skills in building launch projections, measuring impact, and a general understanding of product-related data analysis. • Experience working with product-led growth and Sales closed pipelines. • Great project management skills including strong communication around project timelines, responsible individuals, and status. • Experience working with both paid and freemium models is a plus. • Great writing, design, and video skills are a plus.

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for our employees and families. • Unlimited PTO • 401(k) program with company matching • Monthly wellness reimbursement and flexible time off to encourage a healthy work-life balance • Generous budget for home office set up • Learning and development opportunities • Paid parental leave • Travel perk program