Senior Paid Media Manager

April 17

FullStory

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Build a more perfect digital experience with FullStory.

session replay • heat maps • user experience research • debugging • customer support

501 - 1000

💰 $25M Venture Round on 2022-08

Description

• Execute on the objective to deliver high quality inbound leads and build pipeline for Fullstory via paid media. • Stay up to date on trends and changes in the performance marketing, media industry to adapt ongoing go to market plans as relevant for optimal performance. • Research, recommend and execute on a robust portfolio of paid media vendors including paid search, digital display, directories, content syndication, and other direct or traditional advertising channels. • Track and be responsible for measurement of channel performance and budget, including reporting on engagement metrics, pipeline, revenue and ROAS/ROI.

Requirements

• 5+ years experience in developing and executing successful demand generation programs with an emphasis on multi-channel marketing via paid channels in B2B media environments. • Excellent communication and collaboration skills and who has a passion for creating winning media campaigns and sharing those results. • Experience deploying, managing, and optimizing digital channels including paid social, SEM, display, content syndication, and direct placement. • Experience optimizing campaign processes. • Experience managing and allocating budget across media channels. • Experience with industry standard tools and analytics, including Marketo, Google Analytics, Looker (or other BI tools), Salesforce, and paid media vendors (Google Ads, LinkedIn, Bing, 6sense, Facebook/Instagram, etc.)

Benefits

• Autonomy and flexibility. • Benefits. • Learning opportunities. • Productivity support. • Team events. • Paid parental leave. • Grow your family. • Bereavement leave. • Miscarriage/Pregnancy loss leave.