General Manager of Marketing & Communications

August 20, 2023

Basis

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Basis is a financing solution that helps patients get the care they need, and providers get paid.

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Description

• Responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking. • Develop and own content for all stakeholders that interact with MedPut. • Write content for members, prospects, and partners • Own and develop all email marketing campaigns including template design and calls to action • Create flyers and direct mailers • Create product content for the website and application • Write case studies and blog posts • Create content for social media • Optimize content for search engine and lead generation • Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing • Analyze web traffic • Work with customer success, product and sales to continually refine messaging and positioning • Manage Salesforce CRM and Pardot • Design and implement growth hacking campaigns to engage and attract users

Requirements

• A minimum of 5 years of marketing and communications experience • Excellent copywriting skills with the ability to tailor messaging for different audiences • Self-starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long term strategy • Comfortable working in a fast-paced start up environment with the ability and willingness to wear multiple hats • Experience in employee benefits or health care is a plus • Growth Hacking experience is a plus

Benefits

• A competitive salary • Gold-plated health insurance • Commuter, dental insurance, and other benefits • An all-star team • The freedom to be creative and make an impact