VP of Marketing (US)

October 5, 2023

interface.ai

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Intelligent Self-Service for Banks and Credit Unions.

NLP • AI • ML • Chatbots • Artificial Intelligence

51 - 200

Description

• Developing a marketing strategy to ensure continued scale in the midmarket space and build a brand that is accepted by upmarket enterprise accounts • Developing and implementing a cohesive marketing plan to increase brand awareness among the target market & partner ecosystem • Defining and managing the company's brand strategy, including brand positioning, messaging, and visual identity • Overseeing the development of marketing programs, including demand generation, product marketing, content marketing, social media, events, and public relations • Collaborating with the sales team to develop sales enablement materials, including product collateral, case studies, and presentations • Developing and implementing lead generation strategies across all relevant marketing channels to ensure penetration across all target segments • Building and leading a high-performing marketing team, including hiring, training, and coaching team members • Designing and reviewing the Marketing department’s budget • Monitoring all marketing campaigns and improving them as necessary • Developing and executing account-based marketing programs to generate leads, progress opportunities, and support the sales team in closures • Managing the company's events program, including trade shows, webinars, and customer events • Establishing metrics to measure the effectiveness of marketing programs and ensure continuous improvement • Developing and maintaining strong relationships with key stakeholders, including customers, partners, and vendors

Requirements

• Experience: 12+ years of marketing experience, including at least 5+ years in a leadership role • Proven track record of developing and executing successful marketing strategies that drive revenue growth • Experience building marketing processes and teams from scratch • Experience with Enterprise B2B SaaS in the Customer Experience and Fintech domain is a plus • Conversational AI domain experience will be an added advantage • Great interpersonal and communication skills • Have good negotiation skills • Preferably worked in a startup of <200 employees • Strong project management skills and attention to detail • Experience with marketing automation and analytics tools is a plus

Benefits

• Remote First Policy • Comprehensive Insurance Policy • A chance to have a big impact early in your career • At Interface.ai, we are committed to providing an inclusive and welcoming environment for all employees and applicants. We celebrate diversity and believe it is critical to our success as a company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender identity, gender expression, sexual orientation, marital status, veteran status, disability status, or any other legally protected status. All employment decisions at Interface.ai are based on business needs, job requirements, and individual qualifications. We strive to create a culture that values and respects each person's unique perspective and contributions. We encourage all qualified individuals to apply for employment opportunities with Interface.ai and are committed to ensuring that our hiring process is inclusive and accessible.