Performance Marketing
March 21
🇺🇸 United States – Remote
💵 $100k - $200k / year
⏳ Contract/Temporary
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
🗽 H1B Visa Sponsor
Description
Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more. After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future. Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point. We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions, mass adoption requires value prop refining, education, and trust building. Scaling a new asset class requires both creativity (art) and hardcore discipline (science). We are building our growth team, a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading. As one of the first dedicated performance marketers on the team, you'll help shape and structure our paid growth strategy by refinding and iterating our value props and messaging in. We are an incredibly content-rich platform: we have over 500 markets and a market for any trending topic out there (Sam Altman leaving OpenAI, Fed cutting rates, Oscars, Biden Approbal, etc.). We are looking to build a dynamic growth machine that capitalizes on trends and viral markets on a weekly basis. Your responsibilities will include: • Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok • Run our AdWords bidding strategy (with a goal to improve our SEO) • Establish disciplined end-to-end tracking for our funnel based on different channels • Improve customer attribution and refine our understanding of customer segments • Test and iterate on our messaging and value props • Efficiently scale and manage our paid spend budget (5 to 7 figures) • Develop creatives and visuals in collaboration with design • Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.) • Leverage AI to develop personalized campaigns (why not) • Be bold, make big bets, and have fun.
Requirements
• 3+ years of experience in performance marketing, digital marketing, or a similar role (this is not necessary)• Proven track record of driving growth and user acquisition for online products • Strong analytical skills and data fluency • Proficient with Facebook/Instagram, Google, Twitter, and Tiktok • Excellent judgment on task prioritizations • Growth mindset, with a high slope and eagerness to lean • Love of the craft: you genuinely care and put your all into your work • Can ship at incredible speed (very simple) • Bonus: have worked in the gaming industry before.
Benefits
• Salary Range: $100,000 to $200,000 annually plus equity and benefits.
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