Product Marketing Coordinator

April 13

Lightcast

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We unlock new possibilities in the labor market.

Economic Development • Labor Market Data • Economic Impact Analysis • Business Development • Higher Education

501 - 1000

Description

• Develop specific marketing plans and activities for distinct product(s) or product line(s) • Establish, enhance, or distinguish product placement within the competitive arena • Develop business plans and product positioning in the marketplace • Oversee market research, monitor competitive activity, and identify customer needs • Establish pricing strategies • Work with engineering and sales to develop new products or enhance existing product(s) or product line(s)

Requirements

• Bachelor's degree in Marketing, Business, or a related field • 1+ years of experience • Strong written and verbal communication skills • Coordination skills to facilitate marketing activities • Analytical mindset to interpret data and track campaign performance • Strong research skills to stay informed about industry trends and customer preferences

Benefits

• Competitive salary • Health insurance • 401(k) matching • Paid time off • Professional development opportunities