Growth Marketing Manager

April 20

Logixboard

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White-labeled customer experience software that helps logistics service providers increase sales and retain customers.

Logistics • Data Analytics • Big Data • Integrations • Freight Forwarding

51 - 200

💰 $32M Series B on 2022-01

Description

• Own the growth and performance marketing strategies and execution for our target customer segments (SMB, MM, ENT). • Establish and foster a partnership with the Sales, Operations, and Product Marketing teams to align revenue generating strategies. • Build and execute lead generation campaigns to acquire new opportunities and build pipeline, leveraging the full spectrum of marketing channels and motions. • Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers. • Build up our owned and earned marketing channels to increase our contactable audience and increase reach for marketing messages. • Understand the wants and needs of our ICP and connect them to the magic of our product, ensuring focused and effective lead generation efforts. • Achieve campaign performance targets through A/B testing strategies and execution across all channels. • Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize performance. • Be genuinely curious, proactive, and excited about the unknown aspects of what each day might bring due to the nature of a hyper growth, early stage startup environment.

Requirements

• Proven experience developing and executing multi-channel growth marketing campaigns, ideally in Enterprise B2B SaaS businesses, with at least five years of professional experience. • Audience and account based marketing competency, targeting segments and ICP prospecting lists. • Demonstrated ability in managing paid marketing budgets and campaigns. • Analytical acumen with an outcomes focused mindset and hunger to exceed business objectives. • Proficiency with at least some of our marketing tech stack with the ability and willingness to learn others: Hubspot, Outreach, Salesforce, LinkedIn, Zoom Events, Wordpress. • GSD mentality with willingness to roll up your sleeves just get stuff done. • Expert collaborator with the ability to influence out and up. • Excellent organization skills, attention to detail, values-driven, strong customer focus, and high-level of curiosity. • Startup experience is a plus - We are growing very fast so flexibility as we iterate and change is very important. With that experience you can also be part of the build and design of our go to market planning. • Empathetic, reflective and high on coachability - The ability to listen to and give constructive feedback.

Benefits

• We are a remote first company, meaning, you can work from home, from the mountains, from the beach, or wherever you feel like getting work done. • Logixboard covers 100% of premiums for Medical, Dental, and Vision for you, with 75% of premiums covered for your loved ones. We’ll also offer paid life insurance and Long Term Disability. • 12 weeks parental paid time plus a $2,500 parental bonus to support you and your family. • Our 401(k) plan makes it easy to save for retirement and you can contribute your tax free dollars from day 1. • In addition to statutory and Federal holidays, we offer our teammates Flexible Time Off (average is 4-5 weeks) that can also be used to observe holidays that are important to you. • A yearly Learning and Development budget of $500 to find your own way to continue your professional development. • To get your office set up, you will receive the basics (laptop, monitor, keyboard and a mouse), plus a one time WFH budget of $1,000 for you to get the other things you need in order to do your best work.