Recruitment Marketing Specialist – EU

🔥 8 minutes ago

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ManpowerGroup Talent Solutions

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1948

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

ManpowerGroup Talent Solutions is the talent-solutions arm of ManpowerGroup that delivers workforce solutions to organizations worldwide. It provides recruitment process outsourcing (RPO), TAPFIN-managed contingent workforce services, and Right Management services (assessment, coaching, outplacement and development), plus data-driven workforce insights and technology to help clients attract, develop, manage and optimize talent. The brand focuses on sourcing skilled talent and providing enterprise-facing workforce management, optimization and transformation services across industries.

📋 Description

• Plan, launch, manage, and optimize paid digital media campaigns across Google Ads, Meta, YouTube, CTV/OTT, LinkedIn, and emerging media channels • Develop media buying strategies aligned with client objectives, KPIs, target audiences, and budgets • Monitor campaign performance and optimize ROI, conversion rates, engagement, lead quality, and effectiveness • Analyze CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data • Conduct audience research, competitive analysis, keyword research, and market trend analysis • Manage advertising budgets, pacing, bidding strategies, and spend allocation • Collaborate with creative, recruitment marketing, sales, and business innovation teams • Support A/B testing for ad creative, copy, landing pages, audience segmentation, and bidding strategies • Ensure campaign setup, tracking, UTM management, conversion tracking, and reporting accuracy • Improve campaign workflows, reporting processes, and cross-team collaboration • Monitor digital media trends, platform updates, algorithm changes, and advertising best practices • Work with global and regional teams to ensure consistency, scalability, and alignment • Participate in professional development, training, team meetings, and strategic planning • Ensure compliance with organizational policies, platform guidelines, and privacy/data regulations

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent working experience • Advanced English required • 2+ years of experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management • Proven experience managing campaigns across Google Ads, Meta, LinkedIn, and other digital advertising platforms • Strong experience optimizing digital marketing campaigns to improve ROI, lead generation, conversion performance, and audience engagement • Experience managing multiple campaigns, budgets, priorities, and stakeholders simultaneously in a fast-paced environment • Certifications in Google Ads, Meta Blueprint, Google Analytics, or related platforms preferred • Experience working with global or regional teams and cross-functional stakeholders preferred • Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams preferred • Additional languages preferred

🏖️ Benefits

• Access to learning, development, and coaching • Collaborative and inclusive environment • Opportunities to grow, contribute, and build sustainable careers