Recruitment Marketing Specialist, EU

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ManpowerGroup Talent Solutions

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1948

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

ManpowerGroup Talent Solutions is the talent-solutions arm of ManpowerGroup that delivers workforce solutions to organizations worldwide. It provides recruitment process outsourcing (RPO), TAPFIN-managed contingent workforce services, and Right Management services (assessment, coaching, outplacement and development), plus data-driven workforce insights and technology to help clients attract, develop, manage and optimize talent. The brand focuses on sourcing skilled talent and providing enterprise-facing workforce management, optimization and transformation services across industries.

📋 Description

• Plan, launch, manage, and optimize paid digital media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, CTV/OTT, LinkedIn, and other emerging media channels. • Develop and execute media buying strategies aligned with client objectives, KPIs, target audiences, and budget requirements. • Monitor campaign performance daily and implement optimization strategies to improve ROI, conversion rates, engagement, lead quality, and overall campaign effectiveness. • Analyze performance metrics including CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data to drive informed decision-making. • Conduct audience research, competitive analysis, keyword research, and market trend analysis to identify opportunities for campaign growth and optimization. • Manage advertising budgets, pacing, bidding strategies, and spend allocation to ensure efficient use of media investments. • Collaborate with creative, recruitment marketing, sales, and business innovation teams to ensure alignment between campaign strategy, messaging, and execution. • Support A/B testing initiatives for ad creative, copy, landing pages, audience segmentation, and bidding strategies to continuously improve results. • Ensure accurate campaign setup, tracking implementation, UTM management, conversion tracking, and reporting across all platforms. • Identify opportunities to improve campaign workflows, reporting processes, and cross-team collaboration models. • Stay current on digital media trends, platform updates, algorithm changes, and advertising best practices to continuously evolve campaign strategies. • Work closely with global and regional teams to ensure consistency, scalability, and alignment of digital advertising initiatives. • Actively participate in professional development programs, training sessions, team meetings, and strategic planning discussions. • Ensure compliance with organizational policies, platform advertising guidelines, and applicable privacy/data regulations.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent working experience. • Certifications in Google Ads, Meta Blueprint, Google Analytics, or related digital advertising platforms – Preferred. • 2+ years of experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management – Required. • Proven experience managing campaigns across Google Ads, Meta, LinkedIn, and other digital advertising platforms – Required. • Strong experience optimizing digital marketing campaigns to improve ROI, lead generation, conversion performance, and audience engagement – Required. • Experience managing multiple campaigns, budgets, priorities, and stakeholders simultaneously in a fast-paced environment – Required. • Experience working with global or regional teams and cross-functional stakeholders – Preferred. • Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams – Preferred.

🏖️ Benefits

• Professional development opportunities • Collaborative and inclusive environment