Head of Marketing - Sandbox MMO

April 19

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Manticore Games Inc.

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Manticore Games is the developer of Core, a platform and community to build, share, and play online games.

Unreal • social network • mods • game development • videogames

51 - 200

💰 $100.8M Series C on 2021-03

Description

• Design and lead creative marketing strategy and direct the execution of all go-to-market activities for new MMO title • Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy • Execute viral marketing campaigns leveraging audience and network aggregation with key target audiences • Collaborate with the marketing team to build and deploy grassroots marketing and community management programs to drive players to Core and increase engagement • Drive player and creator awareness, traffic, installs, retention, and revenues • Partner with Product Management and Finance to drive adoption, engagement, and revenues with an efficient and effective marketing budget • Manage PR and Communications with the media and the Manticore community to develop and solidify corporate and product positioning • Create and direct market, competitive and user research • Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance

Requirements

• 8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilities • A deep understanding of and passion for MMOs • Substantial wins in bringing products and services to market and growing them to large scale • Experience at a successful startup with 0 to 1 launch of a new product a plus • Experience launching and growing new Free To Play games, MMOs, or marketplaces to the public on PC and console platforms • Passion for and deep knowledge of games • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth • History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management • Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy-to-understand executive reports • Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material • Demonstrated effective leadership including the ability to build and foster successful teams that scale • Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth • BA/BS degree in Business, Marketing, Engineering or a related field

Benefits

• Medical, Dental, Vision & Life/AD&D Insurance • 401(k) • Maternity & Parental Leave • Fully Remote • Flexible PTO • Flexible Spending Accounts • Commuter Benefits • ADP Employee Discount Program • Daily Lunch (in-office only) • Free Snacks & Beverages (in-office only)