Demand Generation Lead

April 5

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data • dataviz • saas • software • technology

11 - 50

💰 $35.6M Series B on 2022-01

Description

• 4+ years of hands on experience and a track record of effectively driving sales leads and signups among a technical audience • Experience creating growth models and marketing dashboards to track progress • Experience marketing a product to a technical audience • In-depth knowledge of the business intelligence, embedded analytics, or data visualization landscape • Ability to clearly advocate for your ideas and recommendations • Excellent written and verbal communication skills with the desire to share technical knowledge and information with others • Bachelor’s degree or equivalent practical/work experience

Requirements

• Lead our growth strategy and roadmap to successfully generate qualified pipeline for our growing sales team and exceed self-service signup goals • Guide all lead generation efforts, including field marketing and ABM programs • Own our self-serve signup flow, including new user onboarding emails and lifecycle marketing efforts • Manage developer-centric performance marketing programs on LinkedIn, Google Ads, Reddit, and other platforms • Propose and run tests across the marketing funnel to improve performance against goals • Provide input into our revenue model based on data and campaign performance • Optimize other user acquisition channels including SEO and email marketing

Benefits

• Lead our growth strategy and roadmap to successfully generate qualified pipeline for our growing sales team and exceed self-service signup goals • Guide all lead generation efforts, including field marketing and ABM programs • Own our self-serve signup flow, including new user onboarding emails and lifecycle marketing efforts • Manage developer-centric performance marketing programs on LinkedIn, Google Ads, Reddit, and other platforms • Propose and run tests across the marketing funnel to improve performance against goals • Provide input into our revenue model based on data and campaign performance • Optimize other user acquisition channels including SEO and email marketing