Shopper Marketing Associate

April 16

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Once Upon a Farm

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Organic, cold-pressed snacks that kids love and parents trust.

Organic • Non-GMO • Cold-Pressed Meals for Kids and Organic • Non-GMO • Cold-Pressed Baby Food

11 - 50

💰 $52M Series D on 2022-03

Description

• Work with the director on annual planning for shopper marketing • Own day-to-day execution of in-store and digital shopper marketing programs • Lead retailer.com paid search and display marketing strategy • Own the digital shelf across retail.com and DTC • Manage retailer-specific activation and execution • Manage Instacart strategy and execution • Ensure key account programs and exclusive launches are integrated into content calendars • Own shopper marketing reporting • Collaborate closely with sales reps and directors • Support cooler program, in-store marketing, and new distribution initiatives • Maintain relationships with key vendors • Support brand initiatives as part of the digital team

Requirements

• BA or BS in Business Administration, Marketing, Agricultural Business or related field • 1-3 years related marketing experience in digital marketing, media, shopper marketing, and/or e-commerce, ideally in CPG or startup food space • Digital expertise with key retailers and platforms such as Instacart a plus • Familiarity with key digital metrics and paid search • Omni-channel mindset with an ability to plan and execute across channels • Strong project management and organizational skills • Exceptional communication, writing, and presentation skills • Ability to work effectively in a team environment • Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment • Proficient in Microsoft Office Products- Word, Excel, PowerPoint, etc. • Up to 10% travel required: Although this role is a remote work-from-home position, anticipate possible travel up to a few times each quarter • Genuinely passionate about improving childhood nutrition for a healthier and happier planet • Desire to contribute to a dynamic high-growth, purpose-driven work environment • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment • Previous exposure to cross-functional work between Sales and Marketing preferred • Must reside in the United States to be considered for this position • Please note that visa sponsorship is not available for this position

Benefits

• Remote-first work environment • Annual Bonus • 401(k) program + 4% company match after three months • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance • Monthly Cell and Internet Stipend • Quarterly Farm-to-Fridge home deliveries and Employee Discounts • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey • Unlimited Paid Time Off • Paid Volunteer Time • Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections • Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee • Vision and Dental Insurance covered at 100% for the employee and dependents • Life insurance • Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans • Employee assistance program (EAP) • All other benefits, leaves, and insurance as required by law, based on your specific residence • And so much more!