Performance Marketing Lead

April 24

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Owlchemy Labs

WebsiteLinkedInAll Job Openings

VR For Everyone* *No Exceptions

Virtual reality • Unity game development

51 - 200

💰 $5M Series A on 2016-08

Description

• Owls in this role will have extensive marketing experience, a comprehensive understanding of paid media, advertising, sales planning, product growth strategy, a strong acumen of analytics and will be responsible for establishing paid marketing plans for existing and new products • Responsibilities: - Own the paid advertising of Owlchemy’s existing product portfolio, including UTM tracking, results, and reporting. This includes, but is not limited to, developing and implementing overall campaign strategy, ideation, placements, budget, optimization, campaign monitoring and reporting. - Lead the creation of advertising campaigns. Oversee the content pipeline, manage Owls to ensure advertisement assets are created on schedule and campaigns are within budget. - Build relationships with advertising partners with a hands-on approach, working with partners to test new promotional programs that fit our needs. - Develop and lead paid media campaigns including overall campaign strategy, channel mix, requirements, KPIs, timelines and budget. This includes campaigns for current titles, new titles and the overall company. - Spearhead new customer acquisition strategies, using data to identify new opportunities and channel forecasts. - Own the sales and promotion pipeline across all platforms and all titles ensuring strategic timing, competitive pricing and sales event participation. - Provide reporting on sales performance and develop strategy for growth based on the findings. - Provide strategic recommendations to sales assets and store fronts through A/B testing and reporting. - Provide detailed reporting on all campaign activities including KPI development, data analytics, key learnings and performance to inform our central marketing strategies. - Coordinate with marketing, product and development to create go-to-market plans, content briefs, and timelines for maximum impact. - Stay current with VR industry trends, social media trends, and overall consumer preferences • Required Skills/Abilities: - Excellent verbal and written communication skills • Own the sales and promotion pipeline across all platforms and all titles ensuring strategic timing, competitive pricing and sales event participation. - Proficient with Google Suite or related software

Requirements

• Expertise in crafting briefs grounded in performance data and customer-centric marketing strategies • Experience managing performance marketing budgets across major digital platforms • Experience with advertising backends and how to manage campaigns • Outstanding organizational skills with strict attention to detail • Proficient with Google Suite or related software

Benefits

• 20 days of vacation • Unlimited sick days • School loan repayment assistance • New parent benefits • Health/Dental/Vision Plans • Retirement Plan