Lifecycle Marketing Specialist

May 7

Apply Now

Get a free AI resume review

Riverside Insights

WebsiteLinkedInAll Job Openings

Providing Insights That Elevate Potential

Assessment • Education • K-12 • Clinical and Special Needs • Psychology

201 - 500

Description

• Lead the strategic use of CRM solutions and lifecycle marketing automation • Improve the efficiency and effectiveness of lifecycle marketing automation • Define lifecycle stages for each product line by measurable criteria • Develop and enhance all aspects of the lifecycle automation cycle • Establish a data-driven marketing culture • Measure and track baseline customer acquisition cost • Maximize the positive impact of campaigns and lifecycle automation • Develop metric to measure LCA effectiveness • Analyze marketing performance data • Collaborate with business unit marketing leaders • Maintain industry-leading email health • Promote 80%+ account enrollment in lifecycle automation for current customers

Requirements

• Bachelor’s degree required • Experience with lifecycle marketing and email marketing automation tools/platforms • Proficiency using data analytics tools (excel, Tableau, dashboards) to enable the effective tracking and measurement practices to evaluate ROI on marketing • Strong mastery of working with HubSpot (or similar) CRM and marketing automation tools to lead best practices across the organization • Create structure and optimize processes to improve the efficiency and effectiveness of marketing activities • Strong written communication and ability to create engaging content • Ability to design and execute A/B user testing based on segmentation and personalization • Project management skills and ability to work both independently and cross-functionally with stakeholders • Strong “ecosystem” thinker, with the ability to manage complex x-BU persona and district dynamics with product managers, sales teams, and other stakeholders to align marketing efforts.

Benefits

• Medical, Dental, and Vision plans • Company paid basic life and AD&D insurance • Company paid short-term and long-term disability • Supplemental life insurance options • Company paid Employee Assistance Program (EAP) • Retirement plan with discretionary company matching • Flexible Spending Account (FSA) and Health Savings Account (HSA) options • Premium subscription to Calm for employee and dependents • Company paid time off (PTO) • 13 named holidays, 2 floating holidays, and 4 early-release half days • Flexible work arrangements • Work-from-home expense reimbursement • Tuition Reimbursement Program • Company orientation and 30/60/90 Day Onboarding