Marketing Operations Analyst

May 7

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Riverside Insights

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Providing Insights That Elevate Potential

Assessment • Education • K-12 • Clinical and Special Needs • Psychology

201 - 500

Description

• Empower Riverside Insights' marketing ops muscle by leading the strategic use of CRM solutions and marketing automation to win new business and cultivate loyal customers • Work with a cross-functional team to seamlessly connect diverse business units and personas through data-driven strategies, nurturing meaningful engagement and catalyzing growth • Navigate layers of market and customer complexity with finesse, steering marketing operations towards unparalleled efficiency, personalization, and impact • Foster a culture of innovation and collaboration

Requirements

• Bachelor's degree with 0-3 Years Marketing experience required, Masters preferred • Proficiency with large data sets and using data analytics and visualization tools (excel, Tableau) • Strong competence using tools and automation to improve marketing effectiveness • Ability to create structure and optimize processes to improve the efficiency and effectiveness of marketing activities • Strong mastery of working with HubSpot (or similar) CRM and marketing automation tools to lead best practices across the organization • Understanding of marketing principles, lead generation strategies and sales processes • Strong "ecosystem" thinker, with the ability to manage complex x-BU persona and district dynamics with product managers, sales teams, and other stakeholders to align marketing efforts • Project management and influential leadership skills to drive key initiatives in partnership with technology and data teams to ensure effective utilization of tools and resources • Strong communication skills to liaise effectively with different business units and stakeholders and run point on admin related duties for cross functional teams (CRM basics, user access, etc.)

Benefits

• Medical, Dental, and Vision plans • Company paid basic life and AD&D insurance • Company paid short-term and long-term disability • Supplemental life insurance options • Company paid Employee Assistance Program (EAP) • Retirement plan with discretionary company matching • Flexible Spending Account (FSA) and Health Savings Account (HSA) options • Premium subscription to Calm for employee and dependents • Company paid time off (PTO) • 13 named holidays, 2 floating holidays, and 4 early-release half days • Flexible work arrangements • Work-from-home expense reimbursement • Tuition Reimbursement Program • Company orientation and 30/60/90 Day Onboarding