Senior Director, Growth Marketing

April 17

Samsara

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Pioneer of the Connected Operations Cloud

1001 - 5000

💰 Seed Round on 2014-08

Description

• Drive all digital channels for both pipeline and awareness initiatives globally across all product lines. Build the strategy, evolve the talent and own the operational processes spanning all stages of the funnel as a global center of excellence. • Deliver digital pipeline goals through proven channels, high-volume experimentation, optimization and continuous activation of new channels. • Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment. • Partner with Campaigns function to fulfill both evergreen and initiative-based programs. This consists of product launches, market whitespace penetration, customer expansion and special pipeline gen programs. • Work with North America Commercial and Mid Market Sales leadership to define the growth plan, channel mix, data and analytics to achieve the company’s pipeline strategy. • Test new and emerging channels, with aim to capitalize on unseized market opportunities. • Serve as a thought leader on digital tracking and lead management infrastructure - partnering with Data, Analytics, Operations, Growth Engineering and Digital strategy functions to evolve and continually scale our engine cross-functionally. • Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance. • Oversee the Growth Marketing team's development, influence, ownership, and scope - instilling discipline, best practices, and consistency for scalability. • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. • Hire, develop and lead an inclusive, engaged, and high performing team.

Requirements

• 8+ years experience leading growth marketing teams and managing 8-figure annual budgets in high-growth, innovative and complex organizations in a high-growth startup or public company. • Hands-on experience building lead generation strategy through paid digital platforms, channels and DSPs (SEM, SEO, ABM display, Paid Social, etc.) to drive pipeline growth and awareness programs. • Can approach business problems from an inquisitive mindset, looking to question assumptions and bring creativity to solve problems. • Ability to solve problems by applying design thinking, hypothesis development, and testing frameworks. • Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority, as well as ability to work with and present clearly to executives and all levels of Sales leadership. • Excellent verbal, written communication and presentation skills with the ability to story tell and communicate key points to partners and internal stakeholders. • A passion for coaching, mentoring and developing others with a servant leadership approach to drive a high-performing team. • Experience and proven ability to hire, manage and inspire a team of marketing professionals. • Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence. • Exhibit fiscal responsibility by managing operations within budget guidelines (e.g. 2% variance).

Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.